A data profile of the people who buy, follow and care about TV in Australia — modelled from more than twelve digital signal sources. TV has an estimated audience of 10,686,666 people in Australia.
TV has an estimated audience of 10,686,666 people in Australia. Top brand affinities: Real property, Innovation, Bored Panda, Hypermarket, Single-family detached home.
Top brand affinities include Real property, Innovation, Bored Panda, with strongest over-indexing on Real property (1.67× the country average).
The typical TV fan in Australia shows strong Risk Appetite tendencies and a notable affinity for Real property.
The key figures that characterise the TV profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 10,686,666 |
of the worldwide TV audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 1.79× | ||
| 02 | Stair lift | Home & Garden | 1.79× | ||
| 03 | Italo disco | Music & Radio | 1.74× | ||
| 04 | Fanta | Food & Beverages | 1.73× | ||
| 05 | Polaroid Corporation | Technology & Electronics | 1.72× | ||
| 06 | Nobel Peace Prize | Politics & Society | 1.69× | ||
| 07 | Real property | Home & Garden | 1.67× | ||
| 08 | Bored Panda | Internet & Social Media | 1.67× | ||
| 09 | Ben & Jerry's | Food & Beverages | 1.67× | ||
| 10 | Tic Tac | Food & Beverages | 1.65× | ||
| 11 | Smirnoff | Food & Beverages | 1.63× | ||
| 12 | Innovation | Business & Career | 1.61× | ||
| 13 | Hypermarket | Shopping | 1.60× | ||
| 14 | M&M's | Food & Beverages | 1.59× | ||
| 15 | Coachella Valley Music and Arts Festival | Music & Radio | 1.58× | ||
| 16 | Pringles | Food & Beverages | 1.54× | ||
| 17 | Duvet | Home & Garden | 1.53× | ||
| 18 | Convenience food | Food & Beverages | 1.52× | ||
| 19 | Bang & Olufsen | Technology & Electronics | 1.52× | ||
| 20 | Nutella | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.14× | |
| Convenience Orientation | PREMIUM | 1.14× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Career Orientation | POWER | 0.91× | |
| Travelling | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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