A data profile of the people who buy, follow and care about TV in Poland — modelled from more than twelve digital signal sources. TV has an estimated audience of 7,045,714 people in Poland.
TV has an estimated audience of 7,045,714 people in Poland. Top brand affinities: Online games, Science fiction movies, First-person shooter games, Fiction books, Musical theatre.
Top brand affinities include Online games, Science fiction movies, First-person shooter games, with strongest over-indexing on Online games (1.6× the country average).
The typical TV fan in Poland shows strong Extroversion tendencies and a notable affinity for Online games.
The key figures that characterise the TV profile in Poland.
| Metric | Value |
|---|---|
| Estimated audience size | 7,045,714 |
of the worldwide TV audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 2.07× | ||
| 02 | Love & Sex | Kids & Family | 1.84× | ||
| 03 | Science fiction movies | Movies & TV | 1.78× | ||
| 04 | Viral video | Internet & Social Media | 1.78× | ||
| 05 | High-definition television | Technology & Electronics | 1.76× | ||
| 06 | Musical film | Movies & TV | 1.75× | ||
| 07 | Contemporary R&B | Music & Radio | 1.73× | ||
| 08 | Demi Moore | Movies & TV | 1.72× | ||
| 09 | Musical theatre | Movies & TV | 1.69× | ||
| 10 | Massively multiplayer online games | Games | 1.68× | ||
| 11 | Self-defense | Sports | 1.68× | ||
| 12 | First-person shooter games | Games | 1.67× | ||
| 13 | Fiction books | Literature | 1.67× | ||
| 14 | Romance novels | Literature | 1.62× | ||
| 15 | Online games | Games | 1.60× | ||
| 16 | Diary | Kids & Family | 1.59× | ||
| 17 | Non-fiction books | Literature | 1.57× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.55× | ||
| 19 | French cuisine | Food & Beverages | 1.53× | ||
| 20 | Charity and causes | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Community Orientation | OPEN | 1.18× | |
| Tradition | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Career Orientation | POWER | 0.86× | |
| Individualism | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.