A data profile of the people who buy, follow and care about Massively multiplayer online games in Poland — modelled from more than twelve digital signal sources. Massively multiplayer online games has an estimated audience of 1,429,772 people in Poland.
Massively multiplayer online games has an estimated audience of 1,429,772 people in Poland. 39.3% are female, 60.7% are male, average age 31.9. Top brand affinities: Online games, Massively multiplayer online role-playing games, First-person shooter games, Puzzle video games, Country music.
Top brand affinities include Online games, Massively multiplayer online role-playing games, First-person shooter games, with strongest over-indexing on Online games (4.55× the country average).
Demographically, the Massively multiplayer online games audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Massively multiplayer online games fan in Poland is more male, around 31.9 years old, with strong Social Media Usage tendencies and a notable affinity for Online games.
The key figures that characterise the Massively multiplayer online games profile in Poland.
39.3% are female, 60.7% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 31.9 |
| Estimated audience size | 1,429,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 10% |
of the worldwide Massively multiplayer online games audience comes from Poland.
| Country | Share |
|---|---|
| United States | 13.5% |
| China | 7.3% |
| India | 7.1% |
The strongest cross-interests of the Massively multiplayer online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massively multiplayer online role-playing games | Games | 7.11× | ||
| 02 | Browser games | Games | 6.53× | ||
| 03 | Word games | Games | 5.92× | ||
| 04 | Simulation games | Games | 5.36× | ||
| 05 | Strategy games | Games | 5.14× | ||
| 06 | Card games | Games | 4.86× | ||
| 07 | Racing games | Games | 4.66× | ||
| 08 | Online games | Games | 4.55× | ||
| 09 | CrazyGames | Games | 4.55× | ||
| 10 | Puzzle video games | Games | 4.37× | ||
| 11 | Action games | Games | 4.26× | ||
| 12 | Sports games | Games | 4.14× | ||
| 13 | First-person shooter games | Games | 4.06× | ||
| 14 | Board games | Games | 3.90× | ||
| 15 | Country music | Music & Radio | 2.97× | ||
| 16 | Dance music | Music & Radio | 2.93× | ||
| 17 | Electronic music | Music & Radio | 1.98× | ||
| 18 | Lech Poznań | Sports | 1.96× | ||
| 19 | Pop music | Music & Radio | 1.94× | ||
| 20 | Comedy movies | Movies & TV | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.32× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Need for Security | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.33× | |
| DIY Mentality | THRILL | 0.37× | |
| Patriotism | CONSERVATISM | 0.46× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Massively multiplayer online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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