A data profile of the people who buy, follow and care about Board games in Poland — modelled from more than twelve digital signal sources. Board games has an estimated audience of 1,455,592 people in Poland.
Board games has an estimated audience of 1,455,592 people in Poland. 51.6% are female, 48.4% are male, average age 36.6. Top brand affinities: Tabletop game, Video games, Tabletop role-playing game, Chess.com, Games Workshop.
Top brand affinities include Tabletop game, Video games, Tabletop role-playing game, with strongest over-indexing on Tabletop game (5.88× the country average).
Demographically, the Board games audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Need for Security.
The typical Board games fan in Poland is balanced, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Tabletop game.
The key figures that characterise the Board games profile in Poland.
51.6% are female, 48.4% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 36.6 |
| Estimated audience size | 1,455,592 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Board games audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 6.1% |
| China | 5.5% |
The strongest cross-interests of the Board games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Games Workshop | Games | 8.01× | ||
| 02 | Miniature wargaming | Games | 7.27× | ||
| 03 | Magic: The Gathering | Games | 7.14× | ||
| 04 | Tabletop game | Games | 5.88× | ||
| 05 | Tabletop role-playing game | Games | 5.83× | ||
| 06 | Chess.com | Sports | 4.32× | ||
| 07 | Baldur's Gate 3 | Games | 3.96× | ||
| 08 | Word games | Games | 3.52× | ||
| 09 | Strategy games | Games | 2.98× | ||
| 10 | DeviantArt | Internet & Social Media | 2.89× | ||
| 11 | Roblox | Games | 2.64× | ||
| 12 | Stuffed toy | Kids & Family | 2.33× | ||
| 13 | Role-playing games | Games | 2.10× | ||
| 14 | Stranger Things | Movies & TV | 1.77× | ||
| 15 | Lego | Kids & Family | 1.70× | ||
| 16 | Twitch | Games | 1.70× | ||
| 17 | Video games | Games | 1.68× | ||
| 18 | Play (activity) | Travel & Leisure | 1.61× | ||
| 19 | GeoGuessr | Internet & Social Media | 1.59× | ||
| 20 | Deal of the day | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.54× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Healthy Lifestyle | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Sustainability | BALANCE | 0.82× | |
| Urban Lifestyle | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Board games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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