A data profile of the people who buy, follow and care about Board games in Indonesia — modelled from more than twelve digital signal sources. Board games has an estimated audience of 2,932,523 people in Indonesia.
The average Board games fan in Indonesia is 36.1 years old, more male, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, West Java, East Java.
Top brand affinities include Casino games, Non-fiction books, Casino, with strongest over-indexing on Casino games (4.62× the country average).
Demographically, the Board games audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Board games fan in Indonesia is more male, around 36.1 years old, with strong Need for Security tendencies and a notable affinity for Casino games.
The key figures that characterise the Board games profile in Indonesia.
36.2% are female, 63.8% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 36.1 |
| Estimated audience size | 2,932,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Board games audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 6.1% |
| China | 5.5% |
Where the Board games audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~800K | 3.34× | |
| 02 | Banten | ~300K | 2.55× | |
| 03 | Special Region of Yogyakarta | ~100K | 2.47× | |
| 04 | Bali | ~100K | 2.00× | |
| 05 | East Java | ~500K | 1.55× | |
| 06 | West Java | ~700K | 1.51× | |
| 07 | Riau Islands | ~50K | 1.43× | |
| 08 | South Sulawesi | ~100K | 1.11× | |
| 09 | East Kalimantan | ~50K | 1.09× | |
| 10 | Central Java | ~300K | 0.99× | |
| 11 | Bangka-Belitung Islands | ~10K | 0.98× | |
| 12 | North Kalimantan | ~9K | 0.97× | |
| 13 | West Papua | ~9K | 0.96× | |
| 14 | West Kalimantan | ~40K | 0.94× | |
| 15 | West Sulawesi | ~10K | 0.94× | |
| 16 | North Sulawesi | ~30K | 0.93× | |
| 17 | Gorontalo (disambiguation)(2) | ~10K | 0.93× | |
| 18 | North Maluku | ~9K | 0.92× | |
| 19 | South Kalimantan | ~30K | 0.91× | |
| 20 | Papua (province) | ~20K | 0.90× | |
| 21 | Maluku | ~10K | 0.90× | |
| 22 | Jambi | ~30K | 0.88× | |
| 23 | Bengkulu | ~20K | 0.88× | |
| 24 | Central Kalimantan | ~20K | 0.87× | |
| 25 | South Sumatra | ~60K | 0.85× | |
| 26 | Riau | ~60K | 0.85× | |
| 27 | Southeast Sulawesi | ~20K | 0.85× | |
| 28 | Central Sulawesi | ~20K | 0.84× | |
| 29 | West Sumatra | ~40K | 0.83× | |
| 30 | West Nusa Tenggara | ~30K | 0.83× | |
| 31 | East Nusa Tenggara | ~30K | 0.81× | |
| 32 | Lampung | ~50K | 0.80× | |
| 33 | North Sumatra | ~100K | 0.79× | |
| 34 | Aceh | ~30K | 0.76× |
The strongest cross-interests of the Board games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabletop game | Games | 5.37× | ||
| 02 | Browser games | Games | 4.88× | ||
| 03 | Non-fiction books | Literature | 4.77× | ||
| 04 | Casino games | Games | 4.62× | ||
| 05 | Word games | Games | 4.50× | ||
| 06 | Mobile gambling | Games | 3.73× | ||
| 07 | Strategy games | Games | 3.71× | ||
| 08 | Casino | Games | 3.52× | ||
| 09 | Detective fiction | Literature | 3.43× | ||
| 10 | Simulation games | Games | 2.97× | ||
| 11 | Dancehalls | Music & Radio | 2.88× | ||
| 12 | Poker | Games | 2.76× | ||
| 13 | Musical theatre | Movies & TV | 2.60× | ||
| 14 | TV game shows | Movies & TV | 2.50× | ||
| 15 | Online poker | Games | 2.15× | ||
| 16 | Purchase discount | Shopping | 2.15× | ||
| 17 | Card games | Games | 2.13× | ||
| 18 | Novel | Literature | 2.12× | ||
| 19 | Role-playing games | Games | 2.11× | ||
| 20 | Action games | Games | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.38× | |
| Patriotism | CONSERVATISM | 1.28× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.74× | |
| Risk Appetite | THRILL | 0.76× | |
| Design Affinity | PREMIUM | 1.02× |
Board games has an estimated audience of 2,932,523 people in Indonesia, concentrated in Jakarta and West Java.
36.2% of Board games fans are female, 63.8% are male, with an average age of 36.1 years.
Board games fans show strongest brand affinity for Casino games (4.62×), Non-fiction books (4.77×), and Casino (3.52×) over the country average.
Board games fans in Indonesia are most concentrated in Jakarta (reach ~800K), West Java (reach ~700K), and East Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Board games itself, the audience over-indexes on Non-fiction books (4.77×), Casino (3.52×), Browser games (4.88×), and Tabletop game (5.37×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Board games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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