Rascasse Audience Intelligence

Action games Audience in Indonesia

A data profile of the people who buy, follow and care about Action games in Indonesia — modelled from more than twelve digital signal sources. Action games has an estimated audience of 3,840,679 people in Indonesia.

#10among Gaming genre in Indonesia
#358among Topic in Indonesia
#17in Games

The average Action games fan in Indonesia is 33.7 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include TV Tokyo, Casino games, Non-fiction books, with strongest over-indexing on TV Tokyo (1.58× the country average).

Demographically, the Action games audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Action games fan in Indonesia is more male, around 33.7 years old, with strong Risk Appetite tendencies and a notable affinity for TV Tokyo.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Action games profile in Indonesia.

Audience size
3.8M
in Indonesia
Gender
32.7%
67.3% male
Age
33.7
average years
Country rank
#482
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Action games fans

32.7% are female, 67.3% are male, average age 33.7.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Action games audience in Indonesia
MetricValue
Female32.7%
Male67.3%
Average age33.7
Estimated audience size3,840,679
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Action games audience in Indonesia
Age bracketShare%
16-1927%
20-2930%
30-3922%
40-4914%
50+8%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Action games audience comes from Indonesia.

Worldwide audience distribution share by country for Action games
CountryShare
United States14.2%
China6.8%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Action games audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Action games fans by region: top regions in Indonesia
#RegionReachAffinity×
01North Kalimantan~10K1.09×
02Bali~80K1.07×
03Maluku~20K1.07×
04North Sulawesi~40K1.05×
05North Maluku~10K1.04×
06East Nusa Tenggara~40K1.03×
07Bangka-Belitung Islands~20K1.03×
08Central Sulawesi~40K1.02×
09Bengkulu~30K1.01×
10Southeast Sulawesi~30K1.01×
11West Papua~10K1.01×
12Jambi~40K1.00×
13Central Kalimantan~30K1.00×
14Papua (province)~20K1.00×
15Gorontalo (disambiguation)(2)~20K1.00×
16West Sulawesi~20K1.00×
17West Kalimantan~60K0.99×
18South Kalimantan~50K0.99×
19West Nusa Tenggara~50K0.99×
20Riau Islands~40K0.99×
21Aceh~50K0.98×
22South Sumatra~90K0.97×
23Lampung~80K0.97×
24West Sumatra~60K0.97×
25East Kalimantan~60K0.97×
26Riau~90K0.96×
27Special Region of Yogyakarta~60K0.95×
28South Sulawesi~100K0.94×
29North Sumatra~200K0.92×
30Banten~100K0.90×
31Jakarta~300K0.87×
32Central Java~300K0.83×
33East Java~300K0.81×
34West Java~500K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Action games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Action games audience
#·InterestCategoryAffinity×
01japanese musicMusic & Radio2.05×
02MKMusic & Radio1.89×
03Browser gamesGames1.81×
04Casino gamesGames1.76×
05Reggae genresMusic & Radio1.76×
06Tabletop gameGames1.74×
07Non-fiction booksLiterature1.72×
08Word gamesGames1.72×
09Strategy gamesGames1.70×
10AFC Asian CupSports1.62×
11Strategy video gameGames1.60×
12SiaMusic & Radio1.60×
13TV TokyoMovies & TV1.58×
14Detective fictionLiterature1.57×
15Real-time strategyGames1.56×
16Chuuk LagoonTravel & Leisure1.54×
17Gado-gadoFood & Beverages1.54×
18Creative CommonsTechnology & Electronics1.53×
19Data compressionTechnology & Electronics1.52×
20TextingTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Action games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Action games audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.10×
Design AffinityPREMIUM0.94×
Social Media UsageJOY0.75×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Action games audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.45×
Healthy LifestyleBALANCE0.47×
IndividualismJOY0.55×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Action games have in Indonesia?

Action games has an estimated audience of 3,840,679 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Action games fans?

32.7% of Action games fans are female, 67.3% are male, with an average age of 33.7 years.

03

Which brands do Action games fans like most?

Action games fans show strongest brand affinity for TV Tokyo (1.58×), Casino games (1.76×), and Non-fiction books (1.72×) over the country average.

04

Where do Action games fans live in Indonesia?

Action games fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Action games fans also like?

Beyond Action games itself, the audience over-indexes on Casino games (1.76×), Non-fiction books (1.72×), Strategy games (1.7×), and Browser games (1.81×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Action games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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