A data profile of the people who buy, follow and care about Action games in South Africa — modelled from more than twelve digital signal sources. Action games has an estimated audience of 897,889 people in South Africa.
Action games has an estimated audience of 897,889 people in South Africa. 46.5% are female, 53.5% are male, average age 35.7. Top brand affinities: Casino games, Browser games, Mobile game, Puzzle video games, Strategy games.
Top brand affinities include Casino games, Browser games, Mobile game, with strongest over-indexing on Casino games (2.53× the country average).
Demographically, the Action games audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The typical Action games fan in South Africa is balanced, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Casino games.
The key figures that characterise the Action games profile in South Africa.
46.5% are female, 53.5% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 35.7 |
| Estimated audience size | 897,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 17% |
of the worldwide Action games audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 14.2% |
| China | 6.8% |
| India | 6.6% |
The strongest cross-interests of the Action games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabletop game | Games | 3.09× | ||
| 02 | Browser games | Games | 2.96× | ||
| 03 | Casino games | Games | 2.53× | ||
| 04 | Camcorders | Technology & Electronics | 2.19× | ||
| 05 | Massively multiplayer online games | Games | 2.11× | ||
| 06 | Strategy games | Games | 2.10× | ||
| 07 | Digital Trends | Technology & Electronics | 2.06× | ||
| 08 | Network storage | Technology & Electronics | 1.97× | ||
| 09 | Massively multiplayer online role-playing games | Games | 1.95× | ||
| 10 | Audio equipment | Technology & Electronics | 1.91× | ||
| 11 | Smart device | Technology & Electronics | 1.88× | ||
| 12 | Computer memory | Technology & Electronics | 1.80× | ||
| 13 | Role-playing games | Games | 1.79× | ||
| 14 | GPS devices | Technology & Electronics | 1.77× | ||
| 15 | Non-fiction books | Literature | 1.77× | ||
| 16 | Projectors | Technology & Electronics | 1.74× | ||
| 17 | Puzzle video games | Games | 1.71× | ||
| 18 | Mobile game | Games | 1.61× | ||
| 19 | E-book readers | Technology & Electronics | 1.58× | ||
| 20 | Board games | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.12× | |
| Healthy Lifestyle | BALANCE | 1.10× | |
| Travelling | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Spirituality | BALANCE | 0.85× | |
| Travelling | THRILL | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Action games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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