A data profile of the people who buy, follow and care about Mobile game in Indonesia — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 8,410,207 people in Indonesia.
The average Mobile game fan in Indonesia is 35.4 years old, more male, and lives primarily in East Java.
The audience is concentrated in East Java, Central Java, West Java.
Top brand affinities include DC Universe Online, Software, Mobile app, with strongest over-indexing on DC Universe Online (411.56× the country average).
Demographically, the Mobile game audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Mobile game fan in Indonesia is more male, around 35.4 years old, with strong Individualism tendencies and a notable affinity for DC Universe Online.
The key figures that characterise the Mobile game profile in Indonesia.
38.2% are female, 61.8% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 35.4 |
| Estimated audience size | 8,410,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Mobile game audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
Where the Mobile game audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Java | ~2M | 2.24× | |
| 02 | Central Java | ~1.5M | 2.07× | |
| 03 | Special Region of Yogyakarta | ~200K | 1.52× | |
| 04 | Lampung | ~300K | 1.45× | |
| 05 | Riau Islands | ~100K | 1.23× | |
| 06 | East Kalimantan | ~100K | 1.06× | |
| 07 | West Papua | ~30K | 1.06× | |
| 08 | West Sulawesi | ~40K | 1.04× | |
| 09 | Riau | ~200K | 1.03× | |
| 10 | Southeast Sulawesi | ~70K | 1.03× | |
| 11 | West Kalimantan | ~100K | 1.01× | |
| 12 | North Kalimantan | ~30K | 1.01× | |
| 13 | Bangka-Belitung Islands | ~40K | 1.00× | |
| 14 | South Kalimantan | ~100K | 0.99× | |
| 15 | Gorontalo (disambiguation)(2) | ~40K | 0.98× | |
| 16 | Banten | ~300K | 0.97× | |
| 17 | South Sumatra | ~200K | 0.97× | |
| 18 | Jambi | ~90K | 0.97× | |
| 19 | Bengkulu | ~70K | 0.96× | |
| 20 | North Maluku | ~30K | 0.96× | |
| 21 | Aceh | ~100K | 0.95× | |
| 22 | Papua (province) | ~50K | 0.95× | |
| 23 | Maluku | ~40K | 0.95× | |
| 24 | West Java | ~1.5M | 0.94× | |
| 25 | Central Kalimantan | ~60K | 0.93× | |
| 26 | Central Sulawesi | ~70K | 0.92× | |
| 27 | North Sulawesi | ~80K | 0.91× | |
| 28 | East Nusa Tenggara | ~80K | 0.90× | |
| 29 | North Sumatra | ~400K | 0.89× | |
| 30 | West Sumatra | ~100K | 0.89× | |
| 31 | South Sulawesi | ~200K | 0.88× | |
| 32 | West Nusa Tenggara | ~90K | 0.88× | |
| 33 | Bali | ~100K | 0.84× | |
| 34 | Jakarta | ~500K | 0.79× |
The strongest cross-interests of the Mobile game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DC Universe Online | Games | 411.56× | ||
| 02 | Technology & Electronics | 1.69× | |||
| 03 | Database | Technology & Electronics | 1.69× | ||
| 04 | Smartwatch | Technology & Electronics | 1.63× | ||
| 05 | Google Play | Technology & Electronics | 1.62× | ||
| 06 | Tablet computers | Technology & Electronics | 1.61× | ||
| 07 | Data compression | Technology & Electronics | 1.60× | ||
| 08 | Software | Technology & Electronics | 1.59× | ||
| 09 | Mobile device | Technology & Electronics | 1.59× | ||
| 10 | World Wide Web | Internet & Social Media | 1.59× | ||
| 11 | Application software | Technology & Electronics | 1.59× | ||
| 12 | Mobile app | Technology & Electronics | 1.55× | ||
| 13 | Cloud computing | Technology & Electronics | 1.54× | ||
| 14 | Slot machine | Games | 1.53× | ||
| 15 | Pragmatic Play | Games | 1.53× | ||
| 16 | Nagoya | Travel & Leisure | 1.53× | ||
| 17 | Artificial intelligence | Technology & Electronics | 1.52× | ||
| 18 | ElevenLabs | Technology & Electronics | 1.52× | ||
| 19 | Virtual private network | Technology & Electronics | 1.52× | ||
| 20 | Smartphones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.32× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.41× | |
| Need for Security | CONSERVATISM | 0.44× | |
| Spirituality | BALANCE | 0.54× |
Mobile game has an estimated audience of 8,410,207 people in Indonesia, concentrated in East Java and Central Java.
38.2% of Mobile game fans are female, 61.8% are male, with an average age of 35.4 years.
Mobile game fans show strongest brand affinity for DC Universe Online (411.56×), Software (1.59×), and Mobile app (1.55×) over the country average.
Mobile game fans in Indonesia are most concentrated in East Java (reach ~2M), Central Java (reach ~1.5M), and West Java (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Mobile game itself, the audience over-indexes on Software (1.59×), Mobile app (1.55×), Smartphones (1.51×), and Email (1.69×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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