A data profile of the people who buy, follow and care about Mobile app in Indonesia — modelled from more than twelve digital signal sources. Mobile app has an estimated audience of 12,067,950 people in Indonesia.
The average Mobile app fan in Indonesia is 36.1 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
The key figures that characterise the Mobile app profile in Indonesia.
40.8% are female, 59.2% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 36.1 |
| Estimated audience size | 12,067,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Mobile app audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 7.0% |
| Brazil | 5.7% |
Where the Mobile app audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Kalimantan | ~100K | 1.31× | |
| 02 | South Sumatra | ~400K | 1.25× | |
| 03 | South Kalimantan | ~200K | 1.22× | |
| 04 | Jakarta | ~1M | 1.14× | |
| 05 | Bali | ~300K | 1.12× | |
| 06 | West Nusa Tenggara | ~200K | 1.08× | |
| 07 | Papua (province) | ~80K | 1.06× | |
| 08 | West Kalimantan | ~200K | 1.04× | |
| 09 | West Sulawesi | ~50K | 1.04× | |
| 10 | West Papua | ~40K | 1.04× | |
| 11 | North Kalimantan | ~40K | 1.01× | |
| 12 | Maluku | ~50K | 1.00× | |
| 13 | Gorontalo (disambiguation)(2) | ~50K | 1.00× | |
| 14 | Banten | ~500K | 0.99× | |
| 15 | Jambi | ~100K | 0.99× | |
| 16 | Bengkulu | ~100K | 0.99× | |
| 17 | Bangka-Belitung Islands | ~60K | 0.99× | |
| 18 | North Maluku | ~40K | 0.99× | |
| 19 | Lampung | ~200K | 0.97× | |
| 20 | Riau Islands | ~100K | 0.97× | |
| 21 | North Sulawesi | ~100K | 0.96× | |
| 22 | Southeast Sulawesi | ~90K | 0.96× | |
| 23 | West Sumatra | ~200K | 0.94× | |
| 24 | Central Sulawesi | ~100K | 0.94× | |
| 25 | Riau | ~300K | 0.93× | |
| 26 | East Nusa Tenggara | ~100K | 0.93× | |
| 27 | Central Java | ~1M | 0.91× | |
| 28 | South Sulawesi | ~300K | 0.90× | |
| 29 | East Kalimantan | ~200K | 0.90× | |
| 30 | North Sumatra | ~500K | 0.89× | |
| 31 | Special Region of Yogyakarta | ~200K | 0.89× | |
| 32 | Aceh | ~100K | 0.89× | |
| 33 | West Java | ~1.5M | 0.88× | |
| 34 | East Java | ~1M | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Mobile app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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