Rascasse Audience Intelligence

Artificial intelligence Audience in Indonesia

A data profile of the people who buy, follow and care about Artificial intelligence in Indonesia — modelled from more than twelve digital signal sources. Artificial intelligence has an estimated audience of 4,616,920 people in Indonesia.

#2among Tech trend in Indonesia
#277among Topic in Indonesia
#30in Technology & Electronics

The average Artificial intelligence fan in Indonesia is 36.4 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Artificial intelligence profile in Indonesia.

Audience size
4.6M
in Indonesia
Gender
41.1%♀
58.9% male
Age
36.4
average years
Country rank
#377
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artificial intelligence fans

41.1% are female, 58.9% are male, average age 36.4.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Artificial intelligence audience in Indonesia
MetricValue
Female41.1%
Male58.9%
Average age36.4
Estimated audience size4,616,920
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Artificial intelligence audience in Indonesia
Age bracketShare%
16-1918%
20-2930%
30-3925%
40-4917%
50+11%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Artificial intelligence audience comes from Indonesia.

Worldwide audience distribution share by country for Artificial intelligence
CountryShare
United States17.5%
India7.9%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artificial intelligence audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Artificial intelligence fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~600K1.66×
02Special Region of Yogyakarta~100K1.57×
03East Java~600K1.24×
04Banten~200K1.24×
05Central Java~500K1.15×
06North Sulawesi~60K1.15×
07Bali~100K1.14×
08West Java~800K1.11×
09Riau Islands~60K1.11×
10South Sulawesi~100K1.07×
11Bangka-Belitung Islands~20K1.03×
12South Kalimantan~60K1.01×
13South Sumatra~100K1.00×
14Lampung~90K1.00×
15West Kalimantan~70K1.00×
16Central Kalimantan~40K1.00×
17Bengkulu~40K0.97×
18West Sulawesi~20K0.97×
19North Kalimantan~10K0.97×
20East Kalimantan~70K0.95×
21Gorontalo (disambiguation)(2)~20K0.95×
22Southeast Sulawesi~30K0.94×
23Maluku~20K0.94×
24West Papua~10K0.94×
25West Sumatra~70K0.92×
26Jambi~50K0.92×
27North Sumatra~200K0.90×
28Riau~100K0.89×
29East Nusa Tenggara~40K0.89×
30Central Sulawesi~40K0.89×
31Papua (province)~20K0.89×
32North Maluku~10K0.85×
33West Nusa Tenggara~50K0.81×
34Aceh~50K0.79×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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