A data profile of the people who buy, follow and care about Artificial intelligence in Australia — modelled from more than twelve digital signal sources. Artificial intelligence has an estimated audience of 2,780,170 people in Australia.
The average Artificial intelligence fan in Australia is 42.4 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Claude, Gemini, Chat GPT, with strongest over-indexing on Claude (1.94× the country average).
Demographically, the Artificial intelligence audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Artificial intelligence fan in Australia is balanced, around 42.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Claude.
The key figures that characterise the Artificial intelligence profile in Australia.
50.1% are female, 49.9% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.4 |
| Estimated audience size | 2,780,170 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Artificial intelligence audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.9% |
| Brazil | 4.8% |
Where the Artificial intelligence audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~90K | 1.53× | |
| 02 | New South Wales | ~1M | 1.03× | |
| 03 | Victoria | ~800K | 1.00× | |
| 04 | Western Australia | ~300K | 0.95× | |
| 05 | Queensland | ~600K | 0.91× | |
| 06 | Tasmania | ~50K | 0.89× | |
| 07 | South Australia | ~200K | 0.88× | |
| 08 | Northern Territory | ~20K | 0.88× |
The strongest cross-interests of the Artificial intelligence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Machine learning | Business & Career | 3.47× | ||
| 02 | OpenAI | Technology & Electronics | 3.06× | ||
| 03 | Perplexity | Technology & Electronics | 3.06× | ||
| 04 | Data analysis | Technology & Electronics | 2.93× | ||
| 05 | Programming language | Technology & Electronics | 2.64× | ||
| 06 | Gemini | Technology & Electronics | 2.55× | ||
| 07 | Microsoft Copilot | Technology & Electronics | 2.51× | ||
| 08 | Computer programming | Technology & Electronics | 2.46× | ||
| 09 | Software engineering | Business & Career | 2.37× | ||
| 10 | Chat GPT | Technology & Electronics | 2.23× | ||
| 11 | PHP | Technology & Electronics | 2.23× | ||
| 12 | Cloud computing | Technology & Electronics | 2.21× | ||
| 13 | Claude | Technology & Electronics | 1.94× | ||
| 14 | Grok | Technology & Electronics | 1.73× | ||
| 15 | World Wide Web | Internet & Social Media | 1.72× | ||
| 16 | Web development | Business & Career | 1.68× | ||
| 17 | Information technology | Business & Career | 1.64× | ||
| 18 | Database | Technology & Electronics | 1.52× | ||
| 19 | Gmail | Internet & Social Media | 1.51× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Need for Security | CONSERVATISM | 1.13× | |
| Career Orientation | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.85× | |
| Creativity | OPEN | 0.86× | |
| Individualism | JOY | 0.87× |
Artificial intelligence has an estimated audience of 2,780,170 people in Australia, concentrated in New South Wales and Victoria.
50.1% of Artificial intelligence fans are female, 49.9% are male, with an average age of 42.4 years.
Artificial intelligence fans show strongest brand affinity for Claude (1.94×), Gemini (2.55×), and Chat GPT (2.23×) over the country average.
Artificial intelligence fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Artificial intelligence itself, the audience over-indexes on Gemini (2.55×), Chat GPT (2.23×), Cloud computing (2.21×), and World Wide Web (1.72×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.