A data profile of the people who buy, follow and care about Gemini in Australia — modelled from more than twelve digital signal sources. Gemini has an estimated audience of 2,667,897 people in Australia.
Gemini has an estimated audience of 2,667,897 people in Australia. 43.7% are female, 56.3% are male, average age 40.1. Top brand affinities: Deep learning, Data science, Europcar, McAfee, Innovation.
Top brand affinities include Deep learning, Data science, Europcar, with strongest over-indexing on Deep learning (107.92× the country average).
Demographically, the Gemini audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Gemini fan in Australia is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deep learning.
The key figures that characterise the Gemini profile in Australia.
43.7% are female, 56.3% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 40.1 |
| Estimated audience size | 2,667,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 25% |
of the worldwide Gemini audience comes from Australia.
| Country | Share |
|---|---|
| United States | 11.3% |
| India | 8.3% |
| Brazil | 7.8% |
The strongest cross-interests of the Gemini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep learning | Technology & Electronics | 107.92× | ||
| 02 | McAfee | Technology & Electronics | 24.29× | ||
| 03 | VMware | Technology & Electronics | 23.60× | ||
| 04 | MacRumors | Technology & Electronics | 16.36× | ||
| 05 | Data science | Business & Career | 15.19× | ||
| 06 | Europcar | Cars & Mobility | 11.81× | ||
| 07 | Motorola | Technology & Electronics | 9.32× | ||
| 08 | Projectors | Technology & Electronics | 7.10× | ||
| 09 | 5G | Technology & Electronics | 7.10× | ||
| 10 | OLED | Technology & Electronics | 7.07× | ||
| 11 | Atlassian | Technology & Electronics | 6.25× | ||
| 12 | Amazon Web Services | Technology & Electronics | 5.97× | ||
| 13 | Innovation | Business & Career | 3.55× | ||
| 14 | Smart device | Technology & Electronics | 3.39× | ||
| 15 | Artificial intelligence | Technology & Electronics | 2.55× | ||
| 16 | Desktop computers | Technology & Electronics | 2.42× | ||
| 17 | Telstra | Technology & Electronics | 2.26× | ||
| 18 | Wikipedia | Internet & Social Media | 2.08× | ||
| 19 | Internet & Social Media | 1.99× | |||
| 20 | Singapore Airlines | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.77× | |
| Career Orientation | POWER | 1.46× | |
| Risk Appetite | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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