A data profile of the people who buy, follow and care about Chat GPT in Australia — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 3,445,508 people in Australia.
Chat GPT has an estimated audience of 3,445,508 people in Australia. 44.4% are female, 55.6% are male, average age 39.5. Top brand affinities: Michael Sheen, Europcar, McAfee, MacRumors, VMware.
Top brand affinities include Michael Sheen, Europcar, McAfee, with strongest over-indexing on Michael Sheen (65.62× the country average).
Demographically, the Chat GPT audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Chat GPT fan in Australia is more male, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Michael Sheen.
The key figures that characterise the Chat GPT profile in Australia.
44.4% are female, 55.6% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 39.5 |
| Estimated audience size | 3,445,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide Chat GPT audience comes from Australia.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 3.5% |
| France | 3.0% |
The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Sheen | Movies & TV | 65.62× | ||
| 02 | McAfee | Technology & Electronics | 24.46× | ||
| 03 | VMware | Technology & Electronics | 23.36× | ||
| 04 | MacRumors | Technology & Electronics | 17.63× | ||
| 05 | JetBrains | Technology & Electronics | 16.56× | ||
| 06 | Europcar | Cars & Mobility | 12.37× | ||
| 07 | Hacker News | Internet & Social Media | 12.00× | ||
| 08 | Motorola | Technology & Electronics | 9.79× | ||
| 09 | Chatime | Food & Beverages | 9.34× | ||
| 10 | David Tennant | Movies & TV | 7.66× | ||
| 11 | OLED | Technology & Electronics | 7.33× | ||
| 12 | Atlassian | Technology & Electronics | 6.26× | ||
| 13 | Donut King | Food & Beverages | 5.84× | ||
| 14 | Smart device | Technology & Electronics | 2.86× | ||
| 15 | Desktop computers | Technology & Electronics | 2.62× | ||
| 16 | Artificial intelligence | Technology & Electronics | 2.23× | ||
| 17 | Wikipedia | Internet & Social Media | 2.16× | ||
| 18 | Innovation | Business & Career | 2.15× | ||
| 19 | Telstra | Technology & Electronics | 2.03× | ||
| 20 | Online newspaper | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.29× | |
| Indulgence | JOY | 1.68× | |
| Travelling | THRILL | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Tradition | CONSERVATISM | 0.83× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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