Rascasse Audience Intelligence

Chat GPT Target Market in Denmark

A data profile of the people who buy, follow and care about Chat GPT in Denmark — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 1,332,679 people in Denmark.

Chat GPT has an estimated audience of 1,332,679 people in Denmark. 43.8% are female, 56.2% are male, average age 36.3. Top brand affinities: Fenerbahçe S.K., Elgiganten, Artificial intelligence, Uniqlo, Innovation.

Top brand affinities include Fenerbahçe S.K., Elgiganten, Artificial intelligence, with strongest over-indexing on Fenerbahçe S.K. (32.67× the country average).

Demographically, the Chat GPT audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

The typical Chat GPT fan in Denmark is more male, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fenerbahçe S.K..

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Chat GPT profile in Denmark.

Audience size
1.3M
in Denmark
Gender
43.8%
56.2% male
Age
36.3
average years
Country rank
#258
Brand in Denmark
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chat GPT

43.8% are female, 56.2% are male, average age 36.3.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Chat GPT audience in Denmark
MetricValue
Female43.8%
Male56.2%
Average age36.3
Estimated audience size1,332,679
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Chat GPT audience in Denmark
Age bracketShare%
16-1918%
20-2932%
30-3923%
40-4915%
50+13%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Chat GPT audience comes from Denmark.

Worldwide audience distribution share by country for Chat GPT
CountryShare
United States10.0%
Germany3.5%
France3.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chat GPT audience
#·InterestCategoryAffinity×
01Fenerbahçe S.K.Sports32.67×
02LifehackerInternet & Social Media11.19×
03The Wall Street JournalNews6.49×
04Wired (magazine)Technology & Electronics6.34×
05Kate MossFashion & Accessoires6.29×
06TechCrunchTechnology & Electronics6.13×
07Big dataBusiness & Career5.31×
08Artificial intelligenceTechnology & Electronics4.70×
09LebanonTravel & Leisure4.36×
10Assassin's CreedGames4.22×
11SteamGames3.14×
12InnovationBusiness & Career2.47×
13WhatsAppInternet & Social Media2.30×
14UniqloShopping2.24×
15Drop shippingShopping1.93×
16Luxury real estateBusiness & Career1.93×
17ElgigantenShopping1.92×
18TwitchGames1.83×
19First-person shooter gamesGames1.76×
20Online gamesGames1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chat GPT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Chat GPT audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.60×
Career OrientationPOWER1.44×
Risk AppetiteTHRILL1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Chat GPT audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
MindfulnessBALANCE0.82×
Healthy LifestyleBALANCE0.84×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Denmark who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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