A data profile of the people who buy, follow and care about Chat GPT in Sweden — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 2,108,669 people in Sweden.
Chat GPT has an estimated audience of 2,108,669 people in Sweden. 34.9% are female, 65.1% are male, average age 36.7. Top brand affinities: Elgiganten, Innovation, Indeed.com, LinkedIn, Lebanon.
Top brand affinities include Elgiganten, Innovation, Indeed.com, with strongest over-indexing on Elgiganten (1.86× the country average).
Demographically, the Chat GPT audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Chat GPT fan in Sweden is more male, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Chat GPT profile in Sweden.
34.9% are female, 65.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 36.7 |
| Estimated audience size | 2,108,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 18% |
of the worldwide Chat GPT audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 3.5% |
| France | 3.0% |
The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 7.35× | ||
| 02 | Wired (magazine) | Technology & Electronics | 5.91× | ||
| 03 | TechCrunch | Technology & Electronics | 5.67× | ||
| 04 | Blender | Home & Garden | 4.57× | ||
| 05 | Innovation | Business & Career | 4.17× | ||
| 06 | Lebanon | Travel & Leisure | 3.95× | ||
| 07 | Indeed.com | Business & Career | 2.97× | ||
| 08 | Artificial intelligence | Technology & Electronics | 2.61× | ||
| 09 | Fertilizer | Home & Garden | 2.40× | ||
| 10 | Uniqlo | Shopping | 2.24× | ||
| 11 | Sustainable energy | Home & Garden | 2.12× | ||
| 12 | First-person shooter games | Games | 2.04× | ||
| 13 | Elgiganten | Shopping | 1.86× | ||
| 14 | Allsvenskan | Sports | 1.84× | ||
| 15 | Internet & Social Media | 1.78× | |||
| 16 | Financial services | Business & Career | 1.77× | ||
| 17 | Online games | Games | 1.76× | ||
| 18 | Internet & Social Media | 1.73× | |||
| 19 | First-time buyer | Shopping | 1.73× | ||
| 20 | Fiction books | Literature | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.78× | |
| Individualism | JOY | 2.54× | |
| Career Orientation | POWER | 2.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Mindfulness | BALANCE | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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