Rascasse Audience Intelligence

Claude Target Market in Denmark

A data profile of the people who buy, follow and care about Claude in Denmark — modelled from more than twelve digital signal sources. Claude has an estimated audience of 946,326 people in Denmark.

Claude has an estimated audience of 946,326 people in Denmark. 48.7% are female, 51.3% are male, average age 43.7. Top brand affinities: Elgiganten, Google Analytics, Web application, Artificial intelligence, Innovation.

Top brand affinities include Elgiganten, Google Analytics, Web application, with strongest over-indexing on Elgiganten (1.61× the country average).

Demographically, the Claude audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

The typical Claude fan in Denmark is balanced, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Claude profile in Denmark.

Audience size
946K
in Denmark
Gender
48.7%
51.3% male
Age
43.7
average years
Country rank
#431
Brand in Denmark
Fig. 01

Search interest · 12-month trend

+1516%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Claude

48.7% are female, 51.3% are male, average age 43.7.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Claude audience in Denmark
MetricValue
Female48.7%
Male51.3%
Average age43.7
Estimated audience size946,326
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Claude audience in Denmark
Age bracketShare%
16-1914%
20-2915%
30-3915%
40-4922%
50+34%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Claude audience comes from Denmark.

Worldwide audience distribution share by country for Claude
CountryShare
United States23.8%
France9.5%
Japan8.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Claude audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Claude audience
#·InterestCategoryAffinity×
01Google AnalyticsInternet & Social Media10.29×
02Web applicationTechnology & Electronics6.02×
03Search engine optimizationBusiness & Career4.02×
04Artificial intelligenceTechnology & Electronics3.36×
05InnovationBusiness & Career2.84×
06Internet forumTechnology & Electronics2.67×
07AccountingBusiness & Career2.06×
08Career developmentBusiness & Career1.95×
09Luxury real estateBusiness & Career1.81×
10Web conferencingTechnology & Electronics1.73×
11UniqloShopping1.71×
12NASDAQBusiness & Career1.62×
13ElgigantenShopping1.61×
14LinuxTechnology & Electronics1.61×
15Online newspaperNews1.60×
16Apple TVMovies & TV1.57×
17First-person shooter gamesGames1.52×
18Charitable organizationPolitics & Society1.52×
19GermanyTravel & Leisure1.51×
20RedditInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Claude audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Claude audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.87×
Career OrientationPOWER1.71×
Risk AppetiteTHRILL1.62×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Claude audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
Quality AwarenessPREMIUM0.92×
Healthy LifestyleBALANCE0.93×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Denmark who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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