Rascasse Audience Intelligence

Wired (magazine) Audience Demographics in United States

Wired (magazine) has an estimated audience of 8.6M people in United States.

#109among websites & media in United States
#187in Technology & Electronics

The average Wired (magazine) fan in United States is 40.2 years old, more male, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include TechCrunch, Psychology Today, Google News, with strongest over-indexing on TechCrunch (6.6× the country average).

Demographically, the Wired (magazine) audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

The typical Wired (magazine) fan in United States is more male, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TechCrunch.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.6M
in United States
Gender
37.3%♀
62.7% male
Age
40.2
average years
Country rank
#4050
among all objects in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Wired (magazine)

37.3% are female, 62.7% are male, average age 40.2.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Wired (magazine) audience in United States
MetricValue
Female37.3%
Male62.7%
Average age40.2
Estimated audience size8.6M
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Wired (magazine) audience in United States
Age bracketShare%
16-2420%
25-3418%
35-4420%
45-5419%
55+22%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Wired (magazine) audience comes from United States.

Worldwide audience distribution share by country for Wired (magazine)
CountryShare
United States35.7%
Italy16.2%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Wired (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K3.04×
02New York~900K1.69×
03Oregon~200K1.48×
04Washington~300K1.43×
05Massachusetts~200K1.35×
06Maryland~200K1.34×
07Virginia~300K1.31×
08California~1.5M1.30×
09Colorado~200K1.25×
10Vermont~20K1.23×
11Kansas~90K1.19×
12Rhode Island~30K1.14×
13Illinois~400K1.12×
14Connecticut~100K1.10×
15New Mexico~60K1.09×
16Maine~40K1.08×
17Minnesota~200K1.06×
18New Jersey~200K1.04×
19New Hampshire~40K1.04×
20Montana~30K0.98×
21Pennsylvania~300K0.93×
22Alaska~20K0.92×
23Kentucky~100K0.90×
24Hawaii~30K0.90×
25South Dakota~20K0.89×
26North Carolina~300K0.88×
27Michigan~200K0.88×
28Tennessee~200K0.88×
29Wisconsin~100K0.88×
30Georgia~200K0.86×
31Idaho~40K0.86×
32Arizona~200K0.85×
33Missouri~100K0.85×
34Ohio~300K0.84×
35Utah~70K0.83×
36Nebraska~40K0.82×
37Nevada~70K0.81×
38Texas~500K0.80×
39North Dakota~20K0.80×
40Florida~400K0.78×
41Iowa~60K0.78×
42Delaware~20K0.78×
43Indiana~100K0.77×
44Alabama~100K0.75×
45South Carolina~100K0.74×
46West Virginia~30K0.74×
47Mississippi~60K0.73×
48Oklahoma~70K0.72×
49Arkansas~60K0.72×
50Louisiana~80K0.67×
Fig. 06

Affinity by region

Affinity by region — Wired (magazine), United States
0.67×1.00×3.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Wired (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01TechCrunchTechnology & Electronics6.60×
02Psychology TodayHealth3.99×
03Google NewsNews3.84×
04Google DocsInternet & Social Media3.75×
05Micro CenterShopping3.30×
06GodzillaMovies & TV3.26×
07Science (journal)Business & Career3.05×
08Chat GPTTechnology & Electronics2.79×
09GmailInternet & Social Media2.65×
10RedditInternet & Social Media2.45×
11CNNMovies & TV2.16×
12Bank of AmericaBusiness & Career2.13×
13The UPS StoreShopping2.02×
14GeminiTechnology & Electronics1.90×
15UniversePolitics & Society1.88×
16Google DriveTechnology & Electronics1.78×
17Indeed.comBusiness & Career1.77×
18SupermanMovies & TV1.63×
19MSNNews1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Wired (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Wired (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.07×
Need for SecurityCONSERVATISM1.83×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Wired (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
ExtroversionTHRILL1.05×
TraditionCONSERVATISM1.06×
0×1.00× baseline2×
Appendix

Explore more audiences

More Technology & Electronics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Wired (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/wired-magazine-5512” · Methodology