A data profile of the people who buy, follow and care about Claude in Australia — modelled from more than twelve digital signal sources. Claude has an estimated audience of 6,547,548 people in Australia.
Claude has an estimated audience of 6,547,548 people in Australia. 51.1% are female, 48.9% are male, average age 44.3. Top brand affinities: Innovation, Wikipedia, Peter Alexander, Instant messaging, Local news.
Top brand affinities include Innovation, Wikipedia, Peter Alexander, with strongest over-indexing on Innovation (2.98× the country average).
Demographically, the Claude audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Travelling, Luxury Orientation.
The typical Claude fan in Australia is balanced, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Innovation.
The key figures that characterise the Claude profile in Australia.
51.1% are female, 48.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 44.3 |
| Estimated audience size | 6,547,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Claude audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.8% |
| France | 9.5% |
| Japan | 8.8% |
The strongest cross-interests of the Claude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Analytics | Internet & Social Media | 3.78× | ||
| 02 | HubSpot | Internet & Social Media | 3.39× | ||
| 03 | Mobile payment | Business & Career | 3.00× | ||
| 04 | Innovation | Business & Career | 2.98× | ||
| 05 | Wikipedia | Internet & Social Media | 2.77× | ||
| 06 | Snapped | Movies & TV | 2.59× | ||
| 07 | Search engine optimization | Business & Career | 2.48× | ||
| 08 | Master of Business Administration | Business & Career | 2.28× | ||
| 09 | Internet & Social Media | 2.14× | |||
| 10 | Employment website | Business & Career | 2.13× | ||
| 11 | Artificial intelligence | Technology & Electronics | 1.94× | ||
| 12 | Sustainable energy | Home & Garden | 1.75× | ||
| 13 | Business class | Travel & Leisure | 1.72× | ||
| 14 | Local news | News | 1.71× | ||
| 15 | Career development | Business & Career | 1.67× | ||
| 16 | Google Flights | Travel & Leisure | 1.64× | ||
| 17 | Instant messaging | Internet & Social Media | 1.60× | ||
| 18 | Luxury real estate | Business & Career | 1.55× | ||
| 19 | Emirates | Travel & Leisure | 1.55× | ||
| 20 | Peter Alexander | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.81× | |
| Luxury Orientation | PREMIUM | 1.50× | |
| Risk Appetite | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.80× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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