A data profile of the people who buy, follow and care about Claude in Switzerland — modelled from more than twelve digital signal sources. Claude has an estimated audience of 2,595,934 people in Switzerland.
Claude has an estimated audience of 2,595,934 people in Switzerland. 45.9% are female, 54.1% are male, average age 41.6. Top brand affinities: Google, WordPress, Hornbach, Innovation, Online newspaper.
Top brand affinities include Google, WordPress, Hornbach, with strongest over-indexing on Google (1.94× the country average).
Demographically, the Claude audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Claude fan in Switzerland is balanced, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Claude profile in Switzerland.
45.9% are female, 54.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 41.6 |
| Estimated audience size | 2,595,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Claude audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.8% |
| France | 9.5% |
| Japan | 8.8% |
The strongest cross-interests of the Claude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Android Wear | Technology & Electronics | 12.57× | ||
| 02 | WordPress | Technology & Electronics | 8.16× | ||
| 03 | Gizmodo | Technology & Electronics | 7.81× | ||
| 04 | The Verge | Technology & Electronics | 5.36× | ||
| 05 | Google Analytics | Internet & Social Media | 5.19× | ||
| 06 | Online gambling | Games | 3.75× | ||
| 07 | Artificial intelligence | Technology & Electronics | 2.44× | ||
| 08 | Subscription business model | Shopping | 2.38× | ||
| 09 | Distance education | Business & Career | 2.37× | ||
| 10 | Web application | Technology & Electronics | 2.33× | ||
| 11 | Innovation | Business & Career | 2.15× | ||
| 12 | Online newspaper | News | 1.96× | ||
| 13 | Internet & Social Media | 1.94× | |||
| 14 | Viral video | Internet & Social Media | 1.86× | ||
| 15 | Hornbach | Shopping | 1.80× | ||
| 16 | Luxury real estate | Business & Career | 1.75× | ||
| 17 | Travel website | Travel & Leisure | 1.70× | ||
| 18 | Charity and causes | Business & Career | 1.64× | ||
| 19 | Instant messaging | Internet & Social Media | 1.59× | ||
| 20 | Renewable energy | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.05× | |
| Convenience Orientation | PREMIUM | 1.61× | |
| Community Orientation | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Creativity | OPEN | 0.88× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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