A data profile of the people who buy, follow and care about DeepL in Switzerland — modelled from more than twelve digital signal sources. DeepL has an estimated audience of 1,630,524 people in Switzerland.
The average DeepL fan in Switzerland is 41.8 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Translation, Google, Hornbach, with strongest over-indexing on Translation (25.57× the country average).
Demographically, the DeepL audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical DeepL fan in Switzerland is more male, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Translation.
The key figures that characterise the DeepL profile in Switzerland.
43.4% are female, 56.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 41.8 |
| Estimated audience size | 1,630,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
Where the DeepL audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~300K | 1.82× | |
| 02 | Canton of Zürich | ~400K | 1.63× | |
| 03 | Fribourg | ~90K | 1.46× | |
| 04 | Basel-City | ~90K | 1.45× | |
| 05 | Canton of Zug | ~30K | 1.37× | |
| 06 | Vaud | ~200K | 1.25× | |
| 07 | Canton of Geneva | ~100K | 1.24× | |
| 08 | Valais | ~80K | 1.23× | |
| 09 | Luzern | ~80K | 1.21× | |
| 10 | Basel-Landschaft | ~50K | 1.19× | |
| 11 | Aargau | ~100K | 1.14× | |
| 12 | Ticino | ~70K | 1.10× | |
| 13 | Canton of St. Gallen | ~80K | 1.04× | |
| 14 | Solothurn | ~40K | 1.02× | |
| 15 | Graubünden | ~40K | 0.92× | |
| 16 | Neuchatel | ~30K | 0.90× | |
| 17 | Schwyz | ~20K | 0.87× | |
| 18 | Jura | ~9K | 0.83× | |
| 19 | Thurgau | ~40K | 0.82× | |
| 20 | Schaffhausen | ~9K | 0.71× | |
| 21 | Canton of Obwalden | ~4K | 0.61× | |
| 22 | Canton of Nidwalden | ~3K | 0.54× | |
| 23 | Appenzell Ausserrhoden | ~4K | 0.53× | |
| 24 | Canton of Glarus | ~3K | 0.52× | |
| 25 | Uri | ~2K | 0.42× | |
| 26 | Appenzell Innerrhoden | <1K | 0.26× |
The strongest cross-interests of the DeepL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Translation | Business & Career | 25.57× | ||
| 02 | Android Wear | Technology & Electronics | 12.57× | ||
| 03 | Gizmodo | Technology & Electronics | 7.18× | ||
| 04 | The Verge | Technology & Electronics | 6.72× | ||
| 05 | Mobile phone accessories | Technology & Electronics | 4.84× | ||
| 06 | Language education | Business & Career | 3.65× | ||
| 07 | Artificial intelligence | Technology & Electronics | 2.78× | ||
| 08 | Margot Robbie | Movies & TV | 2.56× | ||
| 09 | Innovation | Business & Career | 2.01× | ||
| 10 | Hornbach | Shopping | 1.90× | ||
| 11 | Self-employment | Business & Career | 1.89× | ||
| 12 | Subscription business model | Shopping | 1.88× | ||
| 13 | University | Business & Career | 1.82× | ||
| 14 | Tesla Motors | Cars & Mobility | 1.78× | ||
| 15 | Internet & Social Media | 1.71× | |||
| 16 | Online games | Games | 1.66× | ||
| 17 | Mobile game | Games | 1.65× | ||
| 18 | Online newspaper | News | 1.64× | ||
| 19 | Renewable energy | Business & Career | 1.64× | ||
| 20 | Charity and causes | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.77× | |
| Convenience Orientation | PREMIUM | 1.56× | |
| Community Orientation | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| DIY Mentality | THRILL | 0.91× |
DeepL's target market in Switzerland covers an estimated 1,630,524 people, concentrated in Canton of Zürich and Canton of Bern.
43.4% of the DeepL audience are female, 56.6% are male, with an average age of 41.8 years.
DeepL fans show strongest brand affinity for Translation (25.57×), Google (1.71×), and Hornbach (1.9×) over the country average.
DeepL fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~300K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond DeepL itself, the audience over-indexes on Google (1.71×), Hornbach (1.9×), Language education (3.65×), and Innovation (2.01×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for DeepL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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