A data profile of the people who buy, follow and care about Grok in Switzerland — modelled from more than twelve digital signal sources. Grok has an estimated audience of 1,011,105 people in Switzerland.
Grok has an estimated audience of 1,011,105 people in Switzerland. 41.9% are female, 58.1% are male, average age 37.4. Top brand affinities: Elon Musk, Tesla Motors, Hornbach, The Verge, Gizmodo.
Top brand affinities include Elon Musk, Tesla Motors, Hornbach, with strongest over-indexing on Elon Musk (8.11× the country average).
Demographically, the Grok audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Grok fan in Switzerland is more male, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Elon Musk.
The key figures that characterise the Grok profile in Switzerland.
41.9% are female, 58.1% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 37.4 |
| Estimated audience size | 1,011,105 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Grok audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 11.7% |
| Brazil | 8.8% |
The strongest cross-interests of the Grok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gizmodo | Technology & Electronics | 9.04× | ||
| 02 | Elon Musk | Business & Career | 8.11× | ||
| 03 | The Verge | Technology & Electronics | 7.45× | ||
| 04 | Tesla Model X | Cars & Mobility | 5.80× | ||
| 05 | SpaceX | Cars & Mobility | 4.85× | ||
| 06 | Tesla Motors | Cars & Mobility | 3.48× | ||
| 07 | The Legend of Zelda | Games | 2.76× | ||
| 08 | Matthew McConaughey | Movies & TV | 2.55× | ||
| 09 | C++ | Technology & Electronics | 2.51× | ||
| 10 | Artificial intelligence | Technology & Electronics | 2.09× | ||
| 11 | Crowdfunding | Business & Career | 1.92× | ||
| 12 | Distance education | Business & Career | 1.88× | ||
| 13 | Transfermarkt | Sports | 1.84× | ||
| 14 | Innovation | Business & Career | 1.77× | ||
| 15 | Online games | Games | 1.68× | ||
| 16 | Comics | Literature | 1.62× | ||
| 17 | Hornbach | Shopping | 1.60× | ||
| 18 | Viral video | Internet & Social Media | 1.60× | ||
| 19 | Online newspaper | News | 1.57× | ||
| 20 | Renewable energy | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.63× | |
| Early Adopter Mentality | POWER | 1.53× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Creativity | OPEN | 0.81× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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