A data profile of the people who buy, follow and care about Online newspaper in Switzerland — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 1,185,416 people in Switzerland.
The average Online newspaper fan in Switzerland is 44.4 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Tradus, Hornbach, UBS, with strongest over-indexing on Tradus (1.58× the country average).
Demographically, the Online newspaper audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Online newspaper fan in Switzerland is balanced, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Tradus.
The key figures that characterise the Online newspaper profile in Switzerland.
54.0% are female, 46.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 44.4 |
| Estimated audience size | 1,185,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Online newspaper audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
Where the Online newspaper audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thurgau | ~30K | 1.10× | |
| 02 | Ticino | ~50K | 1.08× | |
| 03 | Basel-Landschaft | ~30K | 1.05× | |
| 04 | Basel-City | ~50K | 1.04× | |
| 05 | Canton of Geneva | ~80K | 1.03× | |
| 06 | Luzern | ~50K | 1.00× | |
| 07 | Canton of St. Gallen | ~60K | 0.99× | |
| 08 | Vaud | ~100K | 0.98× | |
| 09 | Aargau | ~70K | 0.97× | |
| 10 | Canton of Bern | ~100K | 0.92× | |
| 11 | Canton of Zürich | ~200K | 0.84× |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El País | News | 3.91× | ||
| 02 | CNN | Movies & TV | 3.54× | ||
| 03 | Political science | Business & Career | 3.09× | ||
| 04 | Breaking news | Movies & TV | 2.86× | ||
| 05 | Electronic publishing | News | 2.69× | ||
| 06 | Hornbach | Shopping | 2.32× | ||
| 07 | Wikipedia | Internet & Social Media | 2.31× | ||
| 08 | News broadcasting | Business & Career | 2.20× | ||
| 09 | Internet & Social Media | 2.06× | |||
| 10 | Claude | Technology & Electronics | 1.96× | ||
| 11 | Current events | Arts & Culture | 1.83× | ||
| 12 | Tages-Anzeiger | News | 1.83× | ||
| 13 | Gemini | Technology & Electronics | 1.79× | ||
| 14 | UBS | Business & Career | 1.74× | ||
| 15 | Le Temps | News | 1.70× | ||
| 16 | DeepL | Technology & Electronics | 1.64× | ||
| 17 | Tradus | Business & Career | 1.58× | ||
| 18 | Zürich | Travel & Leisure | 1.58× | ||
| 19 | 24 heures | News | 1.57× | ||
| 20 | Chat GPT | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.58× | |
| Travelling | THRILL | 1.34× | |
| Social Media Usage | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Price Sensitivity | PREMIUM | 1.01× | |
| Healthy Lifestyle | BALANCE | 1.23× |
Online newspaper has an estimated audience of 1,185,416 people in Switzerland, concentrated in Canton of Zürich and Vaud.
54.0% of Online newspaper fans are female, 46.0% are male, with an average age of 44.4 years.
Online newspaper fans show strongest brand affinity for Tradus (1.58×), Hornbach (2.32×), and UBS (1.74×) over the country average.
Online newspaper fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Online newspaper itself, the audience over-indexes on Hornbach (2.32×), UBS (1.74×), Claude (1.96×), and Zürich (1.58×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.