A data profile of the people who buy, follow and care about Le Temps in Switzerland — modelled from more than twelve digital signal sources. Le Temps has an estimated audience of 1,527,410 people in Switzerland.
The average Le Temps fan in Switzerland is 43.2 years old, balanced, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Geneva, Valais.
Top brand affinities include Hornbach, Pets, Mobile phones, with strongest over-indexing on Hornbach (2.34× the country average).
Demographically, the Le Temps audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Le Temps fan in Switzerland is balanced, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Le Temps profile in Switzerland.
53.8% are female, 46.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 43.2 |
| Estimated audience size | 1,527,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
Where the Le Temps audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~500K | 7.29× | |
| 02 | Vaud | ~600K | 4.59× | |
| 03 | Valais | ~200K | 3.45× | |
| 04 | Neuchatel | ~100K | 3.17× | |
| 05 | Fribourg | ~100K | 1.98× | |
| 06 | Jura | ~10K | 1.30× | |
| 07 | Appenzell Innerrhoden | ~2K | 0.89× | |
| 08 | Canton of Bern | ~100K | 0.88× | |
| 09 | Appenzell Ausserrhoden | ~6K | 0.88× | |
| 10 | Canton of Glarus | ~5K | 0.86× | |
| 11 | Uri | ~4K | 0.86× | |
| 12 | Schaffhausen | ~10K | 0.78× | |
| 13 | Canton of Obwalden | ~4K | 0.73× | |
| 14 | Canton of Nidwalden | ~4K | 0.70× | |
| 15 | Thurgau | ~30K | 0.63× | |
| 16 | Schwyz | ~10K | 0.60× | |
| 17 | Canton of Zürich | ~100K | 0.56× | |
| 18 | Canton of Zug | ~10K | 0.53× | |
| 19 | Graubünden | ~20K | 0.51× | |
| 20 | Basel-Landschaft | ~20K | 0.48× | |
| 21 | Ticino | ~30K | 0.45× | |
| 22 | Solothurn | ~20K | 0.45× | |
| 23 | Basel-City | ~30K | 0.42× | |
| 24 | Canton of St. Gallen | ~30K | 0.40× | |
| 25 | Luzern | ~20K | 0.38× | |
| 26 | Aargau | ~30K | 0.36× |
The strongest cross-interests of the Le Temps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 2.37× | ||
| 02 | Hornbach | Shopping | 2.34× | ||
| 03 | Charity and causes | Business & Career | 2.19× | ||
| 04 | University | Business & Career | 2.09× | ||
| 05 | High-definition television | Technology & Electronics | 2.03× | ||
| 06 | Real property | Home & Garden | 1.98× | ||
| 07 | Wikipedia | Internet & Social Media | 1.91× | ||
| 08 | Electronics | Technology & Electronics | 1.85× | ||
| 09 | Festival | Music & Radio | 1.84× | ||
| 10 | Instant messaging | Internet & Social Media | 1.83× | ||
| 11 | Innovation | Business & Career | 1.78× | ||
| 12 | Mobile game | Games | 1.71× | ||
| 13 | Spas | Beauty & Wellness | 1.68× | ||
| 14 | Education | Business & Career | 1.65× | ||
| 15 | Mobile phones | Technology & Electronics | 1.61× | ||
| 16 | Social media | Business & Career | 1.59× | ||
| 17 | Current events | Arts & Culture | 1.59× | ||
| 18 | Pets | Pets & Animals | 1.54× | ||
| 19 | Flower | Home & Garden | 1.54× | ||
| 20 | Higher education | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.74× | |
| Career Orientation | POWER | 1.50× | |
| Early Adopter Mentality | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| DIY Mentality | THRILL | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Le Temps has an estimated audience of 1,527,410 people in Switzerland, concentrated in Vaud and Canton of Geneva.
53.8% of Le Temps fans are female, 46.2% are male, with an average age of 43.2 years.
Le Temps fans show strongest brand affinity for Hornbach (2.34×), Pets (1.54×), and Mobile phones (1.61×) over the country average.
Le Temps fans in Switzerland are most concentrated in Vaud (reach ~600K), Canton of Geneva (reach ~500K), and Valais (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Le Temps itself, the audience over-indexes on Pets (1.54×), Mobile phones (1.61×), Social media (1.59×), and Education (1.65×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Le Temps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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