A data profile of the people who buy, follow and care about tagesanzeiger in Switzerland — modelled from more than twelve digital signal sources. tagesanzeiger has an estimated audience of 1,972,707 people in Switzerland.
tagesanzeiger has an estimated audience of 1,972,707 people in Switzerland. 45.0% are female, 55.0% are male, average age 38.6. Top brand affinities: Bild, Transfermarkt, ZDF, Borussia Dortmund, Hornbach.
Top brand affinities include Bild, Transfermarkt, ZDF, with strongest over-indexing on Bild (3.57× the country average).
Demographically, the tagesanzeiger audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical tagesanzeiger fan in Switzerland is balanced, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Bild.
The key figures that characterise the tagesanzeiger profile in Switzerland.
45.0% are female, 55.0% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 38.6 |
| Estimated audience size | 1,972,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide tagesanzeiger audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 84.5% |
| Austria | 4.8% |
| United States | 1.5% |
The strongest cross-interests of the tagesanzeiger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 5.21× | ||
| 02 | ZDF | Movies & TV | 5.21× | ||
| 03 | SC Freiburg | Sports | 5.00× | ||
| 04 | Westdeutscher Rundfunk | Movies & TV | 4.87× | ||
| 05 | VfB Stuttgart | Sports | 4.79× | ||
| 06 | Borussia Dortmund | Sports | 3.79× | ||
| 07 | Neue Zürcher Zeitung | News | 3.74× | ||
| 08 | Bild | News | 3.57× | ||
| 09 | Fielmann | Health | 2.36× | ||
| 10 | Beatrice Egli | Music & Radio | 2.35× | ||
| 11 | Contemporary R&B | Music & Radio | 2.28× | ||
| 12 | Viral video | Internet & Social Media | 2.25× | ||
| 13 | Instant messaging | Internet & Social Media | 1.94× | ||
| 14 | Hornbach | Shopping | 1.84× | ||
| 15 | FC Bayern Munich | Sports | 1.76× | ||
| 16 | Festival | Music & Radio | 1.69× | ||
| 17 | Electronics | Technology & Electronics | 1.67× | ||
| 18 | Wikipedia | Internet & Social Media | 1.65× | ||
| 19 | Radio | Technology & Electronics | 1.64× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.80× | |
| Community Orientation | OPEN | 1.70× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.59× | |
| Mindfulness | BALANCE | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for tagesanzeiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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