A data profile of the people who buy, follow and care about Festival in Switzerland — modelled from more than twelve digital signal sources. Festival has an estimated audience of 1,414,231 people in Switzerland.
The average Festival fan in Switzerland is 40.3 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Migros, Google, IKEA, with strongest over-indexing on Migros (1.92× the country average).
Demographically, the Festival audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Festival fan in Switzerland is balanced, around 40.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Migros.
The key figures that characterise the Festival profile in Switzerland.
51.7% are female, 48.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 40.3 |
| Estimated audience size | 1,414,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Festival audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
Where the Festival audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~200K | 1.64× | |
| 02 | Canton of Bern | ~200K | 1.61× | |
| 03 | Canton of Zürich | ~300K | 1.26× | |
| 04 | Luzern | ~70K | 1.20× | |
| 05 | Fribourg | ~60K | 1.20× | |
| 06 | Aargau | ~100K | 1.15× | |
| 07 | Valais | ~70K | 1.15× | |
| 08 | Thurgau | ~40K | 1.14× | |
| 09 | Canton of St. Gallen | ~80K | 1.13× | |
| 10 | Neuchatel | ~30K | 1.13× | |
| 11 | Canton of Geneva | ~100K | 1.09× | |
| 12 | Solothurn | ~40K | 1.04× | |
| 13 | Basel-Landschaft | ~30K | 0.99× | |
| 14 | Schwyz | ~20K | 0.96× | |
| 15 | Graubünden | ~30K | 0.95× | |
| 16 | Appenzell Innerrhoden | ~2K | 0.95× | |
| 17 | Basel-City | ~50K | 0.94× | |
| 18 | Schaffhausen | ~10K | 0.94× | |
| 19 | Jura | ~9K | 0.94× | |
| 20 | Canton of Obwalden | ~5K | 0.94× | |
| 21 | Appenzell Ausserrhoden | ~6K | 0.93× | |
| 22 | Canton of Nidwalden | ~5K | 0.93× | |
| 23 | Canton of Glarus | ~5K | 0.93× | |
| 24 | Uri | ~4K | 0.93× | |
| 25 | Canton of Zug | ~20K | 0.90× | |
| 26 | Ticino | ~50K | 0.87× |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 1.98× | |||
| 02 | Televisions | Technology & Electronics | 1.97× | ||
| 03 | Magazines | Literature | 1.95× | ||
| 04 | Politics and social issues | Politics & Society | 1.93× | ||
| 05 | Migros | Shopping | 1.92× | ||
| 06 | Internet & Social Media | 1.88× | |||
| 07 | Hotels | Travel & Leisure | 1.86× | ||
| 08 | Social network | Internet & Social Media | 1.84× | ||
| 09 | IKEA | Home & Garden | 1.81× | ||
| 10 | Swisscom | Technology & Electronics | 1.81× | ||
| 11 | Software | Technology & Electronics | 1.80× | ||
| 12 | UBS | Business & Career | 1.79× | ||
| 13 | Swiss International Air Lines | Travel & Leisure | 1.77× | ||
| 14 | Leisure | Travel & Leisure | 1.77× | ||
| 15 | McDonald's | Food & Beverages | 1.75× | ||
| 16 | Coop | Food & Beverages | 1.71× | ||
| 17 | Italian language | Politics & Society | 1.70× | ||
| 18 | YouTube | Movies & TV | 1.69× | ||
| 19 | Bild | News | 1.60× | ||
| 20 | Zürich | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.77× | |
| Sustainability | BALANCE | 1.54× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.42× | |
| Travelling | THRILL | 0.50× | |
| Patriotism | CONSERVATISM | 0.50× |
Festival has an estimated audience of 1,414,231 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
51.7% of Festival fans are female, 48.3% are male, with an average age of 40.3 years.
Festival fans show strongest brand affinity for Migros (1.92×), Google (1.98×), and IKEA (1.81×) over the country average.
Festival fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Festival itself, the audience over-indexes on Google (1.98×), IKEA (1.81×), Coop (1.71×), and YouTube (1.69×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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