A data profile of the people who buy, follow and care about Software in Switzerland — modelled from more than twelve digital signal sources. Software has an estimated audience of 3,046,673 people in Switzerland.
Software has an estimated audience of 3,046,673 people in Switzerland. 52.5% are female, 47.5% are male, average age 43.2. Top brand affinities: Coop, Google, Swiss International Air Lines, Conforama, Mobile phones.
Top brand affinities include Coop, Google, Swiss International Air Lines, with strongest over-indexing on Coop (1.68× the country average).
Demographically, the Software audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Software fan in Switzerland is balanced, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Software profile in Switzerland.
52.5% are female, 47.5% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.2 |
| Estimated audience size | 3,046,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Software audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile game | Games | 2.10× | ||
| 02 | Electronic funds transfer | Business & Career | 2.00× | ||
| 03 | Hornbach | Shopping | 1.99× | ||
| 04 | Electronics | Technology & Electronics | 1.96× | ||
| 05 | Wikipedia | Internet & Social Media | 1.87× | ||
| 06 | Mobile phones | Technology & Electronics | 1.85× | ||
| 07 | Festival | Music & Radio | 1.80× | ||
| 08 | Conforama | Home & Garden | 1.72× | ||
| 09 | Technology & Electronics | 1.72× | |||
| 10 | Toys | Games | 1.71× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.69× | ||
| 12 | Coop | Food & Beverages | 1.68× | ||
| 13 | Internet & Social Media | 1.65× | |||
| 14 | Swiss International Air Lines | Travel & Leisure | 1.65× | ||
| 15 | Desserts | Food & Beverages | 1.64× | ||
| 16 | Education | Business & Career | 1.63× | ||
| 17 | Spas | Beauty & Wellness | 1.62× | ||
| 18 | Bars | Travel & Leisure | 1.60× | ||
| 19 | Social media | Business & Career | 1.58× | ||
| 20 | Pets | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.92× | |
| Creativity | OPEN | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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