A data profile of the people who buy, follow and care about Toys in Switzerland — modelled from more than twelve digital signal sources. Toys has an estimated audience of 1,378,991 people in Switzerland.
The average Toys fan in Switzerland is 43.7 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Coop, YouTube, Instagram, with strongest over-indexing on Coop (1.89× the country average).
Demographically, the Toys audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Toys fan in Switzerland is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Coop.
The key figures that characterise the Toys profile in Switzerland.
57.7% are female, 42.3% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.7 |
| Estimated audience size | 1,378,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Toys audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
Where the Toys audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~100K | 2.22× | |
| 02 | Canton of Zürich | ~400K | 1.61× | |
| 03 | Luzern | ~80K | 1.32× | |
| 04 | Canton of Geneva | ~100K | 1.30× | |
| 05 | Basel-City | ~70K | 1.28× | |
| 06 | Aargau | ~100K | 1.22× | |
| 07 | Graubünden | ~40K | 1.22× | |
| 08 | Canton of Bern | ~200K | 1.18× | |
| 09 | Canton of Zug | ~20K | 1.14× | |
| 10 | Canton of St. Gallen | ~80K | 1.12× | |
| 11 | Solothurn | ~40K | 1.00× | |
| 12 | Basel-Landschaft | ~30K | 0.99× | |
| 13 | Schwyz | ~20K | 0.97× | |
| 14 | Fribourg | ~50K | 0.96× | |
| 15 | Appenzell Innerrhoden | ~2K | 0.96× | |
| 16 | Vaud | ~100K | 0.95× | |
| 17 | Uri | ~4K | 0.92× | |
| 18 | Valais | ~50K | 0.89× | |
| 19 | Canton of Nidwalden | ~5K | 0.89× | |
| 20 | Canton of Obwalden | ~5K | 0.89× | |
| 21 | Canton of Glarus | ~4K | 0.89× | |
| 22 | Appenzell Ausserrhoden | ~5K | 0.88× | |
| 23 | Thurgau | ~30K | 0.85× | |
| 24 | Schaffhausen | ~9K | 0.85× | |
| 25 | Jura | ~8K | 0.84× | |
| 26 | Neuchatel | ~20K | 0.75× |
The strongest cross-interests of the Toys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount stores | Shopping | 2.09× | ||
| 02 | Conforama | Home & Garden | 1.95× | ||
| 03 | Coop | Food & Beverages | 1.89× | ||
| 04 | Family | Kids & Family | 1.87× | ||
| 05 | Nature | Home & Garden | 1.80× | ||
| 06 | Photography | Arts & Culture | 1.79× | ||
| 07 | YouTube | Movies & TV | 1.75× | ||
| 08 | Design | Home & Garden | 1.73× | ||
| 09 | Swisscom | Technology & Electronics | 1.73× | ||
| 10 | Physical fitness | Sports | 1.72× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.72× | ||
| 12 | Internet & Social Media | 1.70× | |||
| 13 | Internet & Social Media | 1.70× | |||
| 14 | Internet & Social Media | 1.69× | |||
| 15 | Shopping | Shopping | 1.69× | ||
| 16 | Beauty | Beauty & Wellness | 1.64× | ||
| 17 | Online shopping | Shopping | 1.64× | ||
| 18 | Amazon.com | Shopping | 1.54× | ||
| 19 | Migros | Shopping | 1.51× | ||
| 20 | Bild | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Urban Lifestyle | OPEN | 1.46× | |
| Price Sensitivity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.36× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Travelling | THRILL | 0.75× |
Toys has an estimated audience of 1,378,991 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.7% of Toys fans are female, 42.3% are male, with an average age of 43.7 years.
Toys fans show strongest brand affinity for Coop (1.89×), YouTube (1.75×), and Instagram (1.7×) over the country average.
Toys fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Toys itself, the audience over-indexes on YouTube (1.75×), Instagram (1.7×), Amazon.com (1.54×), and Google (1.69×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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