Rascasse Audience Intelligence

Toys Audience in Indonesia

A data profile of the people who buy, follow and care about Toys in Indonesia — modelled from more than twelve digital signal sources. Toys has an estimated audience of 6,326,167 people in Indonesia.

#152among Topic in Indonesia
#5in Games

The average Toys fan in Indonesia is 36.0 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Toys profile in Indonesia.

Audience size
6.3M
in Indonesia
Gender
51.0%♀
49.0% male
Age
36.0
average years
Country rank
#211
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toys fans

51.0% are female, 49.0% are male, average age 36.0.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Toys audience in Indonesia
MetricValue
Female51.0%
Male49.0%
Average age36.0
Estimated audience size6,326,167
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Toys audience in Indonesia
Age bracketShare%
16-1917%
20-2932%
30-3925%
40-4916%
50+10%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Toys audience comes from Indonesia.

Worldwide audience distribution share by country for Toys
CountryShare
United States19.9%
United Kingdom4.8%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toys audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Toys fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~300K2.19×
02Central Sulawesi~90K1.47×
03Special Region of Yogyakarta~200K1.44×
04West Nusa Tenggara~90K1.18×
05South Sumatra~200K1.17×
06West Kalimantan~100K1.13×
07Central Kalimantan~60K1.12×
08Riau Islands~70K1.09×
09Jakarta~500K1.08×
10Banten~300K1.05×
11South Sulawesi~200K1.04×
12South Kalimantan~80K1.01×
13Gorontalo (disambiguation)(2)~30K1.00×
14Lampung~100K0.99×
15West Papua~20K0.99×
16North Sulawesi~70K0.97×
17Central Java~600K0.96×
18East Kalimantan~100K0.96×
19Bangka-Belitung Islands~30K0.96×
20Southeast Sulawesi~50K0.94×
21North Kalimantan~20K0.94×
22East Java~600K0.92×
23North Sumatra~300K0.92×
24Bengkulu~50K0.91×
25West Sulawesi~20K0.91×
26Jambi~60K0.90×
27Papua (province)~30K0.89×
28Maluku~30K0.88×
29Riau~100K0.86×
30North Maluku~20K0.85×
31West Java~800K0.82×
32East Nusa Tenggara~60K0.82×
33West Sumatra~90K0.79×
34Aceh~70K0.77×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Indonesia

See Toys audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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