A data profile of the people who buy, follow and care about Toys in Poland — modelled from more than twelve digital signal sources. Toys has an estimated audience of 6,075,117 people in Poland.
Toys has an estimated audience of 6,075,117 people in Poland. 63.8% are female, 36.2% are male, average age 41.0. Top brand affinities: Dresses, Discount stores, Coupons, Handbags, Children's clothing.
Top brand affinities include Dresses, Discount stores, Coupons, with strongest over-indexing on Dresses (1.51× the country average).
Demographically, the Toys audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Toys fan in Poland is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Dresses.
The key figures that characterise the Toys profile in Poland.
63.8% are female, 36.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 41.0 |
| Estimated audience size | 6,075,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Toys audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
The strongest cross-interests of the Toys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breastfeeding | Kids & Family | 2.01× | ||
| 02 | Pregnancy | Kids & Family | 1.93× | ||
| 03 | Plus-size clothing | Fashion & Accessoires | 1.88× | ||
| 04 | Toddler | Kids & Family | 1.82× | ||
| 05 | Childbirth | Kids & Family | 1.79× | ||
| 06 | Gown | Fashion & Accessoires | 1.76× | ||
| 07 | Stuffed toy | Kids & Family | 1.74× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.71× | ||
| 09 | Impulse purchase | Shopping | 1.71× | ||
| 10 | Handbags | Fashion & Accessoires | 1.65× | ||
| 11 | Discount stores | Shopping | 1.63× | ||
| 12 | Party dress | Fashion & Accessoires | 1.63× | ||
| 13 | Cardigan (sweater) | Fashion & Accessoires | 1.60× | ||
| 14 | Christmas | Kids & Family | 1.60× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.58× | ||
| 16 | Blouse | Fashion & Accessoires | 1.55× | ||
| 17 | Puzzle video games | Games | 1.54× | ||
| 18 | Coupons | Shopping | 1.53× | ||
| 19 | Smyk | Shopping | 1.53× | ||
| 20 | Dresses | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.02× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Need for Security | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Travelling | THRILL | 0.65× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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