A data profile of the people who buy, follow and care about Christmas in Poland — modelled from more than twelve digital signal sources. Christmas has an estimated audience of 1,832,981 people in Poland.
Christmas has an estimated audience of 1,832,981 people in Poland. 75.6% are female, 24.4% are male, average age 37.4. Top brand affinities: Shopping and fashion, Polish cuisine, Gazeta Wyborcza, Toys, Floristry.
Top brand affinities include Shopping and fashion, Polish cuisine, Gazeta Wyborcza, with strongest over-indexing on Shopping and fashion (2.36× the country average).
Demographically, the Christmas audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Career Orientation.
The typical Christmas fan in Poland is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Christmas profile in Poland.
75.6% are female, 24.4% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 37.4 |
| Estimated audience size | 1,832,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Christmas audience comes from Poland.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
The strongest cross-interests of the Christmas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polish cuisine | Food & Beverages | 6.86× | ||
| 02 | Floristry | Home & Garden | 4.65× | ||
| 03 | OPPO | Technology & Electronics | 4.34× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 3.50× | ||
| 05 | Tchibo | Shopping | 2.72× | ||
| 06 | ICloud | Technology & Electronics | 2.44× | ||
| 07 | Children's literature | Literature | 2.37× | ||
| 08 | Shopping and fashion | Shopping | 2.36× | ||
| 09 | Chinese cuisine | Food & Beverages | 2.34× | ||
| 10 | Love & Sex | Kids & Family | 2.31× | ||
| 11 | Costa Coffee | Food & Beverages | 2.26× | ||
| 12 | Indian cuisine | Food & Beverages | 2.05× | ||
| 13 | Bikini | Fashion & Accessoires | 1.94× | ||
| 14 | Fast food restaurants | Food & Beverages | 1.94× | ||
| 15 | Gazeta Wyborcza | News | 1.74× | ||
| 16 | Filmweb | Movies & TV | 1.61× | ||
| 17 | Toys | Games | 1.60× | ||
| 18 | Bedroom furniture | Home & Garden | 1.58× | ||
| 19 | Investment banking | Business & Career | 1.58× | ||
| 20 | Deichmann | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.29× | |
| Career Orientation | POWER | 1.28× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.93× | |
| Pet Ownership | JOY | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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