A data profile of the people who buy, follow and care about Christmas in Denmark — modelled from more than twelve digital signal sources. Christmas has an estimated audience of 1,700,393 people in Denmark.
Christmas has an estimated audience of 1,700,393 people in Denmark. 61.8% are female, 38.2% are male, average age 43.8. Top brand affinities: Ticketmaster, Twitch, Hamburger, High school, YouTube Music.
Top brand affinities include Ticketmaster, Twitch, Hamburger, with strongest over-indexing on Ticketmaster (1.77× the country average).
Demographically, the Christmas audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Price Sensitivity, Individualism.
The typical Christmas fan in Denmark is more female, around 43.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Ticketmaster.
The key figures that characterise the Christmas profile in Denmark.
61.8% are female, 38.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 43.8 |
| Estimated audience size | 1,700,393 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Christmas audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
The strongest cross-interests of the Christmas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ticketmaster | Travel & Leisure | 1.77× | ||
| 02 | Twitch | Games | 1.77× | ||
| 03 | YouTube Music | Internet & Social Media | 1.77× | ||
| 04 | Milan | Travel & Leisure | 1.77× | ||
| 05 | Garmin | Technology & Electronics | 1.77× | ||
| 06 | Curly Hair | Beauty & Wellness | 1.77× | ||
| 07 | Archaeology | Politics & Society | 1.77× | ||
| 08 | Cross-stitch | Home & Garden | 1.75× | ||
| 09 | Hamburger | Food & Beverages | 1.74× | ||
| 10 | Nail art | Beauty & Wellness | 1.73× | ||
| 11 | Hair tutorials | Beauty & Wellness | 1.73× | ||
| 12 | Pasta | Food & Beverages | 1.72× | ||
| 13 | Eyebrow | Beauty & Wellness | 1.72× | ||
| 14 | Hoodie | Fashion & Accessoires | 1.71× | ||
| 15 | OK! | News | 1.67× | ||
| 16 | Eyelash | Beauty & Wellness | 1.64× | ||
| 17 | High school | Business & Career | 1.62× | ||
| 18 | Allergy | Health | 1.53× | ||
| 19 | Winery | Food & Beverages | 1.53× | ||
| 20 | Automatic transmission | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.25× | |
| Individualism | JOY | 1.14× | |
| Travelling | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Tradition | CONSERVATISM | 0.82× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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