A data profile of the people who buy, follow and care about Christmas in India — modelled from more than twelve digital signal sources. Christmas has an estimated audience of 3,658,583 people in India.
Christmas has an estimated audience of 3,658,583 people in India. 29.7% are female, 70.3% are male, average age 29.8. Top brand affinities: True Detective, Personal care, Handmade jewelry, Skin care, Business class.
Top brand affinities include True Detective, Personal care, Handmade jewelry, with strongest over-indexing on True Detective (2.38× the country average).
Demographically, the Christmas audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Christmas fan in India is more male, around 29.8 years old, with strong Sustainability tendencies and a notable affinity for True Detective.
The key figures that characterise the Christmas profile in India.
29.7% are female, 70.3% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 29.8 |
| Estimated audience size | 3,658,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 26% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Christmas audience comes from India.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
The strongest cross-interests of the Christmas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 2.75× | ||
| 02 | Lip gloss | Beauty & Wellness | 2.62× | ||
| 03 | Face powder | Beauty & Wellness | 2.46× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 2.44× | ||
| 05 | True Detective | Movies & TV | 2.38× | ||
| 06 | Eye shadow | Beauty & Wellness | 2.34× | ||
| 07 | Eye liner | Beauty & Wellness | 2.31× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 2.29× | ||
| 09 | British Airways | Travel & Leisure | 2.27× | ||
| 10 | Art jewelry | Fashion & Accessoires | 2.13× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 2.06× | ||
| 12 | Single malt whisky | Food & Beverages | 1.90× | ||
| 13 | Handmade jewelry | Fashion & Accessoires | 1.80× | ||
| 14 | Max Verstappen | Sports | 1.76× | ||
| 15 | Armani | Fashion & Accessoires | 1.65× | ||
| 16 | Business class | Travel & Leisure | 1.62× | ||
| 17 | Sweepstakes | Games | 1.58× | ||
| 18 | Skin care | Beauty & Wellness | 1.54× | ||
| 19 | Personal care | Health | 1.52× | ||
| 20 | Eyewear | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.36× | |
| Indulgence | JOY | 1.32× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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