A data profile of the people who buy, follow and care about Christmas in Finland — modelled from more than twelve digital signal sources. Christmas has an estimated audience of 1,209,771 people in Finland.
Christmas has an estimated audience of 1,209,771 people in Finland. 66.8% are female, 33.2% are male, average age 42.7. Top brand affinities: Tinder, Hormone, Dentistry, Hyaluronan, Allergy.
Top brand affinities include Tinder, Hormone, Dentistry, with strongest over-indexing on Tinder (1.6× the country average).
Demographically, the Christmas audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Price Sensitivity.
The typical Christmas fan in Finland is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Tinder.
The key figures that characterise the Christmas profile in Finland.
66.8% are female, 33.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 42.7 |
| Estimated audience size | 1,209,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Christmas audience comes from Finland.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
The strongest cross-interests of the Christmas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Palm oil | Food & Beverages | 1.83× | ||
| 02 | Hyaluronan | Beauty & Wellness | 1.82× | ||
| 03 | Hormone | Health | 1.74× | ||
| 04 | Afro-textured hair | Beauty & Wellness | 1.65× | ||
| 05 | State school | Kids & Family | 1.63× | ||
| 06 | Arthritis awareness | Health | 1.61× | ||
| 07 | Tinder | Internet & Social Media | 1.60× | ||
| 08 | Allergy | Health | 1.59× | ||
| 09 | Anti-lock braking system | Cars & Mobility | 1.59× | ||
| 10 | Dentistry | Business & Career | 1.53× | ||
| 11 | Cabernet Sauvignon | Food & Beverages | 1.53× | ||
| 12 | Petrol engine | Cars & Mobility | 1.52× | ||
| 13 | Coconut milk | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Price Sensitivity | PREMIUM | 1.19× | |
| DIY Mentality | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Urban Lifestyle | OPEN | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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