A data profile of the people who buy, follow and care about Christmas in Netherlands — modelled from more than twelve digital signal sources. Christmas has an estimated audience of 1,746,861 people in Netherlands.
The average Christmas fan in Netherlands is 41.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Shopping and fashion, Game consoles, Canada, with strongest over-indexing on Shopping and fashion (3.32× the country average).
Demographically, the Christmas audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Christmas fan in Netherlands is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Christmas profile in Netherlands.
68.0% are female, 32.0% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 41.1 |
| Estimated audience size | 1,746,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Christmas audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
Where the Christmas audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.48× | |
| 02 | Flevoland | ~60K | 1.24× | |
| 03 | Zuid-Holland | ~500K | 1.22× | |
| 04 | North Brabant | ~300K | 1.08× | |
| 05 | Limburg | ~100K | 1.07× | |
| 06 | Gelderland | ~200K | 0.99× | |
| 07 | Overijssel | ~100K | 0.92× | |
| 08 | Utrecht | ~100K | 0.88× | |
| 09 | Groningen | ~50K | 0.83× | |
| 10 | Friesland | ~50K | 0.81× | |
| 11 | Drenthe | ~40K | 0.81× | |
| 12 | Zeeland | ~30K | 0.79× |
The strongest cross-interests of the Christmas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.32× | ||
| 02 | Game consoles | Technology & Electronics | 3.32× | ||
| 03 | Love & Sex | Kids & Family | 3.32× | ||
| 04 | Pound cake | Food & Beverages | 3.32× | ||
| 05 | Detroit techno | Music & Radio | 2.68× | ||
| 06 | Bruce Willis | Movies & TV | 2.54× | ||
| 07 | Real estate broker | Home & Garden | 2.53× | ||
| 08 | Real property | Home & Garden | 2.33× | ||
| 09 | Boho-chic | Fashion & Accessoires | 1.89× | ||
| 10 | MSN | News | 1.70× | ||
| 11 | Anthropology | Business & Career | 1.65× | ||
| 12 | Online chat | Technology & Electronics | 1.61× | ||
| 13 | Instant messaging | Internet & Social Media | 1.59× | ||
| 14 | Freelancer | Business & Career | 1.59× | ||
| 15 | Canada | Travel & Leisure | 1.55× | ||
| 16 | Pastry | Food & Beverages | 1.53× | ||
| 17 | Marktplaats.nl | Shopping | 1.53× | ||
| 18 | Luxembourg | Travel & Leisure | 1.52× | ||
| 19 | Non-governmental organization | Politics & Society | 1.52× | ||
| 20 | TUI | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Career Orientation | POWER | 1.27× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.97× | |
| DIY Mentality | THRILL | 0.97× |
Christmas has an estimated audience of 1,746,861 people in Netherlands, concentrated in Zuid-Holland and North Holland.
68.0% of Christmas fans are female, 32.0% are male, with an average age of 41.1 years.
Christmas fans show strongest brand affinity for Shopping and fashion (3.32×), Game consoles (3.32×), and Canada (1.55×) over the country average.
Christmas fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Christmas itself, the audience over-indexes on Game consoles (3.32×), Canada (1.55×), Real property (2.33×), and Real estate broker (2.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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