A data profile of the people who buy, follow and care about Fast food restaurants in Poland — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 1,504,969 people in Poland.
Fast food restaurants has an estimated audience of 1,504,969 people in Poland. 57.6% are female, 42.4% are male, average age 39.1. Top brand affinities: KFC, Kaufland, Pizza, Carrefour, Auchan.
Top brand affinities include KFC, Kaufland, Pizza, with strongest over-indexing on KFC (4.33× the country average).
Demographically, the Fast food restaurants audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Individualism, Travelling.
The typical Fast food restaurants fan in Poland is more female, around 39.1 years old, with strong Individualism tendencies and a notable affinity for KFC.
The key figures that characterise the Fast food restaurants profile in Poland.
57.6% are female, 42.4% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 39.1 |
| Estimated audience size | 1,504,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Fast food restaurants audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 6.2% |
| Brazil | 5.3% |
The strongest cross-interests of the Fast food restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KFC | Food & Beverages | 4.33× | ||
| 02 | Diners | Food & Beverages | 4.04× | ||
| 03 | Fast casual restaurants | Food & Beverages | 4.04× | ||
| 04 | Pizza Hut | Food & Beverages | 3.44× | ||
| 05 | Pizza | Food & Beverages | 3.18× | ||
| 06 | Veganism | Food & Beverages | 2.31× | ||
| 07 | Barbecue | Food & Beverages | 2.29× | ||
| 08 | Carrefour | Shopping | 2.24× | ||
| 09 | Fast food | Food & Beverages | 2.18× | ||
| 10 | Coffeehouses | Food & Beverages | 2.18× | ||
| 11 | Kaufland | Shopping | 2.04× | ||
| 12 | Religion | Business & Career | 2.00× | ||
| 13 | Auchan | Shopping | 1.85× | ||
| 14 | Recipes | Food & Beverages | 1.82× | ||
| 15 | Wine | Food & Beverages | 1.80× | ||
| 16 | Discount stores | Shopping | 1.74× | ||
| 17 | Wirtualna Polska | News | 1.61× | ||
| 18 | Hotels | Travel & Leisure | 1.53× | ||
| 19 | Castorama | Shopping | 1.53× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.58× | |
| Travelling | THRILL | 1.53× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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