A data profile of the people who buy, follow and care about Diners in Poland — modelled from more than twelve digital signal sources. Diners has an estimated audience of 1,555,169 people in Poland.
Diners has an estimated audience of 1,555,169 people in Poland. 64.2% are female, 35.8% are male, average age 42.0. Top brand affinities: Vietnamese cuisine, Spanish cuisine, Middle Eastern cuisine, French cuisine, Chinese cuisine.
Top brand affinities include Vietnamese cuisine, Spanish cuisine, Middle Eastern cuisine, with strongest over-indexing on Vietnamese cuisine (7.0× the country average).
Demographically, the Diners audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
The typical Diners fan in Poland is more female, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vietnamese cuisine.
The key figures that characterise the Diners profile in Poland.
64.2% are female, 35.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 42.0 |
| Estimated audience size | 1,555,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Diners audience comes from Poland.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vietnamese cuisine | Food & Beverages | 7.00× | ||
| 02 | Middle Eastern cuisine | Food & Beverages | 6.97× | ||
| 03 | Spanish cuisine | Food & Beverages | 6.52× | ||
| 04 | Latin American cuisine | Food & Beverages | 6.14× | ||
| 05 | Korean cuisine | Food & Beverages | 6.05× | ||
| 06 | Thai cuisine | Food & Beverages | 6.03× | ||
| 07 | Greek cuisine | Food & Beverages | 5.98× | ||
| 08 | Mexican cuisine | Food & Beverages | 5.67× | ||
| 09 | Chinese cuisine | Food & Beverages | 5.57× | ||
| 10 | French cuisine | Food & Beverages | 4.98× | ||
| 11 | Indian cuisine | Food & Beverages | 4.73× | ||
| 12 | German cuisine | Food & Beverages | 4.61× | ||
| 13 | Local food | Food & Beverages | 4.26× | ||
| 14 | Seafood | Food & Beverages | 4.10× | ||
| 15 | Fast food restaurants | Food & Beverages | 4.04× | ||
| 16 | Love & Sex | Kids & Family | 3.86× | ||
| 17 | Fast casual restaurants | Food & Beverages | 3.17× | ||
| 18 | Italian cuisine | Food & Beverages | 2.61× | ||
| 19 | Distilled beverage | Food & Beverages | 1.86× | ||
| 20 | Gazeta Wyborcza | News | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.04× | |
| Price Sensitivity | PREMIUM | 1.57× | |
| Indulgence | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.94× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Creativity | OPEN | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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