Rascasse Audience Intelligence

Distilled beverage Audience in Poland

A data profile of the people who buy, follow and care about Distilled beverage in Poland — modelled from more than twelve digital signal sources. Distilled beverage has an estimated audience of 4,186,346 people in Poland.

#159among Topic in Poland
#13in Food & Beverages

Distilled beverage has an estimated audience of 4,186,346 people in Poland. 52.0% are female, 48.0% are male, average age 39.0. Top brand affinities: Alcoholic beverages, Whisky, Vodka, Scotch whisky, Brewing.

Top brand affinities include Alcoholic beverages, Whisky, Vodka, with strongest over-indexing on Alcoholic beverages (1.97× the country average).

Demographically, the Distilled beverage audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.

The typical Distilled beverage fan in Poland is balanced, around 39.0 years old, with strong Social Media Usage tendencies and a notable affinity for Alcoholic beverages.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Distilled beverage profile in Poland.

Audience size
4.2M
in Poland
Gender
52.0%
48.0% male
Age
39.0
average years
Country rank
#248
Topic in Poland
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Distilled beverage fans

52.0% are female, 48.0% are male, average age 39.0.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Distilled beverage audience in Poland
MetricValue
Female52.0%
Male48.0%
Average age39.0
Estimated audience size4,186,346
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Distilled beverage audience in Poland
Age bracketShare%
16-1915%
20-2924%
30-3925%
40-4918%
50+18%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Distilled beverage audience comes from Poland.

Worldwide audience distribution share by country for Distilled beverage
CountryShare
United States22.6%
Japan6.6%
United Kingdom5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Distilled beverage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Distilled beverage audience
#·InterestCategoryAffinity×
01Malt whiskyFood & Beverages3.37×
02BrewingFood & Beverages2.89×
03WhiskyFood & Beverages2.81×
04Scotch whiskyFood & Beverages2.73×
05VodkaFood & Beverages2.67×
06Tennessee whiskeyFood & Beverages2.63×
07Irish whiskeyFood & Beverages2.61×
08Bourbon whiskeyFood & Beverages2.39×
09RumFood & Beverages2.39×
10AlcoholFood & Beverages1.98×
11Alcoholic beveragesFood & Beverages1.97×
12PhilipsTechnology & Electronics1.90×
13Soft drinksFood & Beverages1.88×
14CocktailFood & Beverages1.81×
15NetherlandsTravel & Leisure1.71×
16CAC 40Business & Career1.63×
17ChocolateFood & Beverages1.62×
18BeerFood & Beverages1.58×
19DessertsFood & Beverages1.52×
20OrangeTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Distilled beverage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Distilled beverage audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.23×
Urban LifestyleOPEN1.12×
SustainabilityBALANCE1.11×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Distilled beverage audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.46×
TravellingTHRILL0.50×
PatriotismCONSERVATISM0.60×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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