A data profile of the people who buy, follow and care about Distilled beverage in Poland — modelled from more than twelve digital signal sources. Distilled beverage has an estimated audience of 4,186,346 people in Poland.
Distilled beverage has an estimated audience of 4,186,346 people in Poland. 52.0% are female, 48.0% are male, average age 39.0. Top brand affinities: Alcoholic beverages, Whisky, Vodka, Scotch whisky, Brewing.
Top brand affinities include Alcoholic beverages, Whisky, Vodka, with strongest over-indexing on Alcoholic beverages (1.97× the country average).
Demographically, the Distilled beverage audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Distilled beverage fan in Poland is balanced, around 39.0 years old, with strong Social Media Usage tendencies and a notable affinity for Alcoholic beverages.
The key figures that characterise the Distilled beverage profile in Poland.
52.0% are female, 48.0% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 39.0 |
| Estimated audience size | 4,186,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Distilled beverage audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 6.6% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Distilled beverage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 3.37× | ||
| 02 | Brewing | Food & Beverages | 2.89× | ||
| 03 | Whisky | Food & Beverages | 2.81× | ||
| 04 | Scotch whisky | Food & Beverages | 2.73× | ||
| 05 | Vodka | Food & Beverages | 2.67× | ||
| 06 | Tennessee whiskey | Food & Beverages | 2.63× | ||
| 07 | Irish whiskey | Food & Beverages | 2.61× | ||
| 08 | Bourbon whiskey | Food & Beverages | 2.39× | ||
| 09 | Rum | Food & Beverages | 2.39× | ||
| 10 | Alcohol | Food & Beverages | 1.98× | ||
| 11 | Alcoholic beverages | Food & Beverages | 1.97× | ||
| 12 | Philips | Technology & Electronics | 1.90× | ||
| 13 | Soft drinks | Food & Beverages | 1.88× | ||
| 14 | Cocktail | Food & Beverages | 1.81× | ||
| 15 | Netherlands | Travel & Leisure | 1.71× | ||
| 16 | CAC 40 | Business & Career | 1.63× | ||
| 17 | Chocolate | Food & Beverages | 1.62× | ||
| 18 | Beer | Food & Beverages | 1.58× | ||
| 19 | Desserts | Food & Beverages | 1.52× | ||
| 20 | Orange | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.23× | |
| Urban Lifestyle | OPEN | 1.12× | |
| Sustainability | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.46× | |
| Travelling | THRILL | 0.50× | |
| Patriotism | CONSERVATISM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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