A data profile of the people who buy, follow and care about Beer in Poland — modelled from more than twelve digital signal sources. Beer has an estimated audience of 3,391,684 people in Poland.
Beer has an estimated audience of 3,391,684 people in Poland. 47.5% are female, 52.5% are male, average age 39.4. Top brand affinities: Flightradar24, Landscaping, Brewery, Marek Kondrat, Brewing.
Top brand affinities include Flightradar24, Landscaping, Brewery, with strongest over-indexing on Flightradar24 (1.59× the country average).
Demographically, the Beer audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Beer fan in Poland is balanced, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Flightradar24.
The key figures that characterise the Beer profile in Poland.
47.5% are female, 52.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 39.4 |
| Estimated audience size | 3,391,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Beer audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lottery | Games | 1.84× | ||
| 02 | Malt whisky | Food & Beverages | 1.81× | ||
| 03 | Sofa bed | Home & Garden | 1.70× | ||
| 04 | Ranch | Travel & Leisure | 1.70× | ||
| 05 | Epilator | Beauty & Wellness | 1.67× | ||
| 06 | Financial technology | Business & Career | 1.65× | ||
| 07 | Budka Suflera | Music & Radio | 1.62× | ||
| 08 | Brewery | Food & Beverages | 1.61× | ||
| 09 | Marek Kondrat | Movies & TV | 1.61× | ||
| 10 | Macaulay Culkin | Movies & TV | 1.60× | ||
| 11 | Flightradar24 | Travel & Leisure | 1.59× | ||
| 12 | Interstellar (film) | Movies & TV | 1.58× | ||
| 13 | Klan (TV series) | Movies & TV | 1.57× | ||
| 14 | Chopin (vodka) | Food & Beverages | 1.57× | ||
| 15 | Brigitte Bardot | Movies & TV | 1.57× | ||
| 16 | OpenStreetMap | Internet & Social Media | 1.56× | ||
| 17 | Brewing | Food & Beverages | 1.55× | ||
| 18 | Landscaping | Home & Garden | 1.52× | ||
| 19 | Cybernetics | Politics & Society | 1.52× | ||
| 20 | FedEx | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.29× | |
| Design Affinity | PREMIUM | 1.21× | |
| Individualism | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.68× | |
| Patriotism | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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