A data profile of the people who buy, follow and care about Beer in Colombia — modelled from more than twelve digital signal sources. Beer has an estimated audience of 5,359,384 people in Colombia.
Beer has an estimated audience of 5,359,384 people in Colombia. 53.1% are female, 46.9% are male, average age 36.9. Top brand affinities: Cerveza Poker, Incentive, Satellite Internet access, Tax break, Buchanan County, Iowa.
Top brand affinities include Cerveza Poker, Incentive, Satellite Internet access, with strongest over-indexing on Cerveza Poker (1.58× the country average).
Demographically, the Beer audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Beer fan in Colombia is balanced, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Cerveza Poker.
The key figures that characterise the Beer profile in Colombia.
53.1% are female, 46.9% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 36.9 |
| Estimated audience size | 5,359,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Beer audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EMC Corporation | Technology & Electronics | 1.85× | ||
| 02 | Satellite Internet access | Technology & Electronics | 1.70× | ||
| 03 | Eudora, Kansas | Travel & Leisure | 1.61× | ||
| 04 | Cerveza Poker | Topic | 1.58× | ||
| 05 | Buchanan County, Iowa | Travel & Leisure | 1.56× | ||
| 06 | Santa Rita, Paraíba | Travel & Leisure | 1.56× | ||
| 07 | Incentive | Business & Career | 1.51× | ||
| 08 | Tax break | Politics & Society | 1.51× | ||
| 09 | Heineken Premium Light | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.96× | |
| Risk Appetite | THRILL | 0.94× | |
| Indulgence | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.56× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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