A data profile of the people who buy, follow and care about Liqueur in Colombia — modelled from more than twelve digital signal sources. Liqueur has an estimated audience of 2,685,665 people in Colombia.
Liqueur has an estimated audience of 2,685,665 people in Colombia. 57.1% are female, 42.9% are male, average age 37.7. Top brand affinities: Do it yourself (DIY), Cocktail, Local food, Non-alcoholic beverage, Kitchenware.
Top brand affinities include Do it yourself (DIY), Cocktail, Local food, with strongest over-indexing on Do it yourself (DIY) (1.67× the country average).
Demographically, the Liqueur audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Liqueur fan in Colombia is more female, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Liqueur profile in Colombia.
57.1% are female, 42.9% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 37.7 |
| Estimated audience size | 2,685,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Liqueur audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.6% |
| Colombia | 5.7% |
The strongest cross-interests of the Liqueur audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Absolut Vodka | Food & Beverages | 2.78× | ||
| 02 | Liquor store | Food & Beverages | 2.68× | ||
| 03 | Baking powder | Food & Beverages | 2.46× | ||
| 04 | Malt whisky | Food & Beverages | 2.37× | ||
| 05 | Cocktail | Food & Beverages | 1.97× | ||
| 06 | Mineral water | Food & Beverages | 1.93× | ||
| 07 | Smoked meat | Food & Beverages | 1.91× | ||
| 08 | Single malt whisky | Food & Beverages | 1.81× | ||
| 09 | Gin | Food & Beverages | 1.78× | ||
| 10 | Laundry detergent | Home & Garden | 1.77× | ||
| 11 | Bank account | Business & Career | 1.76× | ||
| 12 | Steakhouse | Food & Beverages | 1.73× | ||
| 13 | Travel insurance | Travel & Leisure | 1.69× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.68× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 16 | Sugar substitute | Food & Beverages | 1.67× | ||
| 17 | Local food | Food & Beverages | 1.65× | ||
| 18 | Kitchenware | Home & Garden | 1.55× | ||
| 19 | Street food | Food & Beverages | 1.52× | ||
| 20 | Sweepstakes | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.46× | |
| Quality Awareness | PREMIUM | 1.42× | |
| DIY Mentality | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.61× | |
| Social Media Usage | JOY | 0.69× | |
| Need for Security | CONSERVATISM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Liqueur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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