A data profile of the people who buy, follow and care about Scotch whisky in Colombia — modelled from more than twelve digital signal sources. Scotch whisky has an estimated audience of 1,515,769 people in Colombia.
Scotch whisky has an estimated audience of 1,515,769 people in Colombia. 44.5% are female, 55.5% are male, average age 36.4.
The key figures that characterise the Scotch whisky profile in Colombia.
44.5% are female, 55.5% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 36.4 |
| Estimated audience size | 1,515,769 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Scotch whisky audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 12.9% |
| India | 6.3% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Scotch whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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