A data profile of the people who buy, follow and care about Scotch whisky in Poland — modelled from more than twelve digital signal sources. Scotch whisky has an estimated audience of 1,787,942 people in Poland.
Scotch whisky has an estimated audience of 1,787,942 people in Poland. 44.1% are female, 55.9% are male, average age 40.2. Top brand affinities: BP, Whisky, Single malt whisky, Alcoholic beverages, Wirtualna Polska.
Top brand affinities include BP, Whisky, Single malt whisky, with strongest over-indexing on BP (2.95× the country average).
Demographically, the Scotch whisky audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Scotch whisky fan in Poland is more male, around 40.2 years old, with strong Social Media Usage tendencies and a notable affinity for BP.
The key figures that characterise the Scotch whisky profile in Poland.
44.1% are female, 55.9% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 40.2 |
| Estimated audience size | 1,787,942 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 24% | |
| 30-39 | 30% | |
| 40-49 | 23% | |
| 50+ | 14% |
of the worldwide Scotch whisky audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 12.9% |
| India | 6.2% |
The strongest cross-interests of the Scotch whisky audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Distillation | Health | 8.46× | ||
| 02 | Single malt whisky | Food & Beverages | 5.90× | ||
| 03 | Malt whisky | Food & Beverages | 5.62× | ||
| 04 | Irish whiskey | Food & Beverages | 4.82× | ||
| 05 | Chopin (vodka) | Food & Beverages | 4.72× | ||
| 06 | Tennessee whiskey | Food & Beverages | 3.68× | ||
| 07 | Whisky | Food & Beverages | 3.40× | ||
| 08 | BP | Cars & Mobility | 2.95× | ||
| 09 | Betclic | Games | 2.43× | ||
| 10 | Distilled beverage | Food & Beverages | 2.14× | ||
| 11 | Home Appliances | Home & Garden | 1.96× | ||
| 12 | Carrefour | Shopping | 1.83× | ||
| 13 | Alcoholic beverages | Food & Beverages | 1.79× | ||
| 14 | Wirtualna Polska | News | 1.73× | ||
| 15 | Gazeta.pl | News | 1.72× | ||
| 16 | Castorama | Shopping | 1.69× | ||
| 17 | Central Europe | Travel & Leisure | 1.63× | ||
| 18 | Furniture | Home & Garden | 1.61× | ||
| 19 | AliExpress | Shopping | 1.56× | ||
| 20 | Warsaw | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.08× | |
| Urban Lifestyle | OPEN | 1.00× | |
| Sustainability | BALANCE | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.44× | |
| Patriotism | CONSERVATISM | 0.45× | |
| Need for Security | CONSERVATISM | 0.46× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Scotch whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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