A data profile of the people who buy, follow and care about Whisky in Poland — modelled from more than twelve digital signal sources. Whisky has an estimated audience of 2,626,076 people in Poland.
Whisky has an estimated audience of 2,626,076 people in Poland. 46.0% are female, 54.0% are male, average age 40.6. Top brand affinities: Alcoholic beverages, Single malt whisky, Scotch whisky, Irish whiskey, Malt whisky.
Top brand affinities include Alcoholic beverages, Single malt whisky, Scotch whisky, with strongest over-indexing on Alcoholic beverages (1.95× the country average).
Demographically, the Whisky audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Social Media Usage.
The typical Whisky fan in Poland is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Alcoholic beverages.
The key figures that characterise the Whisky profile in Poland.
46.0% are female, 54.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 40.6 |
| Estimated audience size | 2,626,076 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 23% | |
| 30-39 | 28% | |
| 40-49 | 24% | |
| 50+ | 16% |
of the worldwide Whisky audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 10.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Whisky audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glenfiddich | Food & Beverages | 4.38× | ||
| 02 | Single malt whisky | Food & Beverages | 3.60× | ||
| 03 | Grain whisky | Food & Beverages | 3.33× | ||
| 04 | Blended malt whisky | Food & Beverages | 3.29× | ||
| 05 | Malt whisky | Food & Beverages | 3.14× | ||
| 06 | Chivas Regal | Food & Beverages | 2.99× | ||
| 07 | Irish whiskey | Food & Beverages | 2.59× | ||
| 08 | Small batch whiskey | Food & Beverages | 2.51× | ||
| 09 | Epilator | Beauty & Wellness | 2.31× | ||
| 10 | Blended whiskey | Food & Beverages | 2.29× | ||
| 11 | Scotch whisky | Food & Beverages | 2.26× | ||
| 12 | Chopin (vodka) | Food & Beverages | 2.08× | ||
| 13 | Tennessee whiskey | Food & Beverages | 2.05× | ||
| 14 | Alcoholic beverages | Food & Beverages | 1.95× | ||
| 15 | Bourbon whiskey | Food & Beverages | 1.85× | ||
| 16 | Eurojackpot | Games | 1.56× | ||
| 17 | Cholesterol | Food & Beverages | 1.55× | ||
| 18 | Vodka | Food & Beverages | 1.54× | ||
| 19 | Fertilizer | Home & Garden | 1.51× | ||
| 20 | Hyundai Tucson | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.18× | |
| Social Media Usage | JOY | 1.15× | |
| Urban Lifestyle | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.45× | |
| Early Adopter Mentality | POWER | 0.50× | |
| Patriotism | CONSERVATISM | 0.50× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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