A data profile of the people who buy, follow and care about Whisky in Colombia — modelled from more than twelve digital signal sources. Whisky has an estimated audience of 2,570,180 people in Colombia.
Whisky has an estimated audience of 2,570,180 people in Colombia. 45.7% are female, 54.3% are male, average age 37.1. Top brand affinities: Scotch whisky, Irish whiskey, Tequila, Bourbon whiskey, Rum.
Top brand affinities include Scotch whisky, Irish whiskey, Tequila, with strongest over-indexing on Scotch whisky (3.25× the country average).
Demographically, the Whisky audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Creativity, Career Orientation.
The typical Whisky fan in Colombia is balanced, around 37.1 years old, with strong Creativity tendencies and a notable affinity for Scotch whisky.
The key figures that characterise the Whisky profile in Colombia.
45.7% are female, 54.3% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 37.1 |
| Estimated audience size | 2,570,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Whisky audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 10.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Whisky audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tennessee whiskey | Food & Beverages | 3.98× | ||
| 02 | Bourbon whiskey | Food & Beverages | 3.60× | ||
| 03 | The Glenlivet distillery | Food & Beverages | 3.55× | ||
| 04 | Malt whisky | Food & Beverages | 3.35× | ||
| 05 | Scotch whisky | Food & Beverages | 3.25× | ||
| 06 | Irish whiskey | Food & Beverages | 2.93× | ||
| 07 | Single malt whisky | Food & Beverages | 2.70× | ||
| 08 | Chivas Regal | Food & Beverages | 2.69× | ||
| 09 | Johnnie Walker | Food & Beverages | 2.63× | ||
| 10 | Blended whiskey | Food & Beverages | 2.52× | ||
| 11 | Smirnoff | Food & Beverages | 1.99× | ||
| 12 | Vodka | Food & Beverages | 1.93× | ||
| 13 | Aguardiente | Food & Beverages | 1.88× | ||
| 14 | Brandy | Food & Beverages | 1.88× | ||
| 15 | Mixed drink | Food & Beverages | 1.82× | ||
| 16 | Rum | Food & Beverages | 1.76× | ||
| 17 | Tequila | Food & Beverages | 1.67× | ||
| 18 | Brewing | Food & Beverages | 1.62× | ||
| 19 | Gin | Food & Beverages | 1.60× | ||
| 20 | Drinking | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.15× | |
| Career Orientation | POWER | 1.02× | |
| Risk Appetite | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Individualism | JOY | 0.79× | |
| Indulgence | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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