A data profile of the people who buy, follow and care about Vodka in Poland — modelled from more than twelve digital signal sources. Vodka has an estimated audience of 2,052,986 people in Poland.
Vodka has an estimated audience of 2,052,986 people in Poland. 39.7% are female, 60.3% are male, average age 38.0. Top brand affinities: Betclic, Distilled beverage, Chopin (vodka), Poczta Polska, Vacuum cleaner.
Top brand affinities include Betclic, Distilled beverage, Chopin (vodka), with strongest over-indexing on Betclic (2.05× the country average).
Demographically, the Vodka audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, Individualism.
The typical Vodka fan in Poland is more male, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Betclic.
The key figures that characterise the Vodka profile in Poland.
39.7% are female, 60.3% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 38.0 |
| Estimated audience size | 2,052,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Vodka audience comes from Poland.
| Country | Share |
|---|---|
| United States | 30.1% |
| Japan | 8.3% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Vodka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chopin (vodka) | Food & Beverages | 3.73× | ||
| 02 | Finlandia (vodka) | Food & Beverages | 3.49× | ||
| 03 | nju mobile | Technology & Electronics | 2.91× | ||
| 04 | Vacuum cleaner | Home & Garden | 2.17× | ||
| 05 | Betclic | Games | 2.05× | ||
| 06 | Electrolux | Home & Garden | 1.97× | ||
| 07 | Agricultural machinery | Cars & Mobility | 1.75× | ||
| 08 | Distilled beverage | Food & Beverages | 1.71× | ||
| 09 | BNP Paribas | Business & Career | 1.69× | ||
| 10 | Scotch whisky | Food & Beverages | 1.69× | ||
| 11 | Whisky | Food & Beverages | 1.68× | ||
| 12 | Tractor | Cars & Mobility | 1.67× | ||
| 13 | Lublin | Travel & Leisure | 1.65× | ||
| 14 | Plus (supermarket) | Shopping | 1.65× | ||
| 15 | Renault | Cars & Mobility | 1.63× | ||
| 16 | Photovoltaics | Home & Garden | 1.60× | ||
| 17 | Poczta Polska | Business & Career | 1.57× | ||
| 18 | Polsat | Movies & TV | 1.57× | ||
| 19 | Nissan | Cars & Mobility | 1.57× | ||
| 20 | Plus-size clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.17× | |
| Individualism | JOY | 1.06× | |
| Urban Lifestyle | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.43× | |
| Patriotism | CONSERVATISM | 0.52× | |
| Healthy Lifestyle | BALANCE | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Vodka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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