A data profile of the people who buy, follow and care about Lublin in Poland — modelled from more than twelve digital signal sources. Lublin has an estimated audience of 2,410,606 people in Poland.
Lublin has an estimated audience of 2,410,606 people in Poland. 59.4% are female, 40.6% are male, average age 35.9. Top brand affinities: WhatsApp, Filmweb, Activism, Vodka, Tennessee whiskey.
Top brand affinities include WhatsApp, Filmweb, Activism, with strongest over-indexing on WhatsApp (1.65× the country average).
Demographically, the Lublin audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Need for Security.
The typical Lublin fan in Poland is more female, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Lublin profile in Poland.
59.4% are female, 40.6% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 35.9 |
| Estimated audience size | 2,410,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Lublin audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 84.9% |
| Germany | 2.7% |
| United Kingdom | 2.1% |
The strongest cross-interests of the Lublin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 1.65× | |||
| 02 | Filmweb | Movies & TV | 1.65× | ||
| 03 | Activism | Politics & Society | 1.65× | ||
| 04 | Vodka | Food & Beverages | 1.65× | ||
| 05 | Tennessee whiskey | Food & Beverages | 1.65× | ||
| 06 | Electrolux | Home & Garden | 1.65× | ||
| 07 | Drag racing | Cars & Mobility | 1.65× | ||
| 08 | Light commercial vehicle | Cars & Mobility | 1.65× | ||
| 09 | Vintage car | Cars & Mobility | 1.65× | ||
| 10 | Exfoliation (cosmetology) | Beauty & Wellness | 1.65× | ||
| 11 | Compact car | Cars & Mobility | 1.64× | ||
| 12 | Country rap | Music & Radio | 1.63× | ||
| 13 | Malt whisky | Food & Beverages | 1.61× | ||
| 14 | TVN Turbo | Movies & TV | 1.60× | ||
| 15 | Custom motorcycle | Cars & Mobility | 1.58× | ||
| 16 | Single malt whisky | Food & Beverages | 1.57× | ||
| 17 | Motorcycle helmet | Cars & Mobility | 1.56× | ||
| 18 | Braun (company) | Home & Garden | 1.55× | ||
| 19 | Bluetooth | Technology & Electronics | 1.52× | ||
| 20 | Motorcycle accessories | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.25× | |
| Need for Security | CONSERVATISM | 1.24× | |
| Tradition | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Design Affinity | PREMIUM | 0.87× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lublin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.