A data profile of the people who buy, follow and care about Wrocław in Poland — modelled from more than twelve digital signal sources. Wrocław has an estimated audience of 3,845,902 people in Poland.
Wrocław has an estimated audience of 3,845,902 people in Poland. 61.8% are female, 38.2% are male, average age 39.6. Top brand affinities: Gdańsk, Warsaw, Wirtualna Polska, Polsat, Filmweb.
Top brand affinities include Gdańsk, Warsaw, Wirtualna Polska, with strongest over-indexing on Gdańsk (2.87× the country average).
Demographically, the Wrocław audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Wrocław fan in Poland is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Gdańsk.
The key figures that characterise the Wrocław profile in Poland.
61.8% are female, 38.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 39.6 |
| Estimated audience size | 3,845,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Wrocław audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 69.1% |
| Germany | 4.5% |
| United States | 4.0% |
The strongest cross-interests of the Wrocław audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gdańsk | Travel & Leisure | 2.87× | ||
| 02 | Polskie Radio | Music & Radio | 2.29× | ||
| 03 | Polsat | Movies & TV | 2.15× | ||
| 04 | Filmweb | Movies & TV | 2.02× | ||
| 05 | Cyfrowy Polsat | Movies & TV | 1.94× | ||
| 06 | Radio Eska | Music & Radio | 1.87× | ||
| 07 | M jak miłość | Movies & TV | 1.77× | ||
| 08 | Hair coloring | Beauty & Wellness | 1.77× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.72× | ||
| 10 | Wedding dress | Fashion & Accessoires | 1.65× | ||
| 11 | Cruises | Travel & Leisure | 1.65× | ||
| 12 | Warsaw | Travel & Leisure | 1.62× | ||
| 13 | Mango | Shopping | 1.61× | ||
| 14 | Self-love | Health | 1.59× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.58× | ||
| 16 | Fashion show | Fashion & Accessoires | 1.56× | ||
| 17 | Radio ZET | Music & Radio | 1.55× | ||
| 18 | Romance novels | Literature | 1.54× | ||
| 19 | Wirtualna Polska | News | 1.52× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Indulgence | JOY | 1.25× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.96× | |
| Individualism | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Wrocław. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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