A data profile of the people who buy, follow and care about Radio Eska in Poland — modelled from more than twelve digital signal sources. Radio Eska has an estimated audience of 1,397,709 people in Poland.
Radio Eska has an estimated audience of 1,397,709 people in Poland. 61.3% are female, 38.7% are male, average age 35.0. Top brand affinities: RMF FM, VK (social network), Polsat, Cyfrowy Polsat, M jak miłość.
Top brand affinities include RMF FM, VK (social network), Polsat, with strongest over-indexing on RMF FM (5.45× the country average).
Demographically, the Radio Eska audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Radio Eska fan in Poland is more female, around 35.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for RMF FM.
The key figures that characterise the Radio Eska profile in Poland.
61.3% are female, 38.7% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 35.0 |
| Estimated audience size | 1,397,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Radio Eska audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 86.2% |
| Germany | 3.9% |
| United Kingdom | 2.1% |
The strongest cross-interests of the Radio Eska audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VK (social network) | Internet & Social Media | 12.60× | ||
| 02 | Russian Empire | Politics & Society | 7.58× | ||
| 03 | Rowing club | Sports | 7.55× | ||
| 04 | Polskie Radio | Music & Radio | 7.50× | ||
| 05 | RMF FM | Music & Radio | 5.45× | ||
| 06 | Polsat | Movies & TV | 4.48× | ||
| 07 | Cyfrowy Polsat | Movies & TV | 4.43× | ||
| 08 | M jak miłość | Movies & TV | 4.08× | ||
| 09 | Katowice | Travel & Leisure | 3.58× | ||
| 10 | Radio ZET | Music & Radio | 3.35× | ||
| 11 | TVP Sport | Sports | 3.21× | ||
| 12 | Onet.pl | News | 2.40× | ||
| 13 | Empik | Shopping | 2.20× | ||
| 14 | Discount stores | Shopping | 1.82× | ||
| 15 | MBank | Business & Career | 1.78× | ||
| 16 | Pepco | Fashion & Accessoires | 1.75× | ||
| 17 | Shopping malls | Shopping | 1.73× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.66× | ||
| 19 | Dresses | Fashion & Accessoires | 1.66× | ||
| 20 | RTV Euro AGD | Shopping | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.76× | |
| Need for Security | CONSERVATISM | 1.72× | |
| Family Orientation | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Early Adopter Mentality | POWER | 1.02× | |
| Healthy Lifestyle | BALANCE | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Radio Eska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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