A data profile of the people who buy, follow and care about RMF FM in Poland — modelled from more than twelve digital signal sources. RMF FM has an estimated audience of 3,077,280 people in Poland.
RMF FM has an estimated audience of 3,077,280 people in Poland. 67.2% are female, 32.8% are male, average age 37.4. Top brand affinities: Radio ZET, Wirtualna Polska, Onet.pl, Bricomarché, TVP Sport.
Top brand affinities include Radio ZET, Wirtualna Polska, Onet.pl, with strongest over-indexing on Radio ZET (20.68× the country average).
Demographically, the RMF FM audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Individualism, Need for Security.
The typical RMF FM fan in Poland is more female, around 37.4 years old, with strong Individualism tendencies and a notable affinity for Radio ZET.
The key figures that characterise the RMF FM profile in Poland.
67.2% are female, 32.8% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 37.4 |
| Estimated audience size | 3,077,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide RMF FM audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 81.6% |
| Germany | 5.8% |
| United Kingdom | 2.1% |
The strongest cross-interests of the RMF FM audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Raising Hope | Movies & TV | 32.01× | ||
| 02 | Only God Forgives | Movies & TV | 30.24× | ||
| 03 | Radio ZET | Music & Radio | 20.68× | ||
| 04 | Polskie Radio Program II | Music & Radio | 15.23× | ||
| 05 | Wirtualna Polska | News | 11.65× | ||
| 06 | Bricomarché | Home & Garden | 5.81× | ||
| 07 | Radio Eska | Music & Radio | 4.18× | ||
| 08 | TVP Sport | Sports | 3.75× | ||
| 09 | Polsat | Movies & TV | 3.13× | ||
| 10 | Cyfrowy Polsat | Movies & TV | 3.06× | ||
| 11 | Onet.pl | News | 3.00× | ||
| 12 | Dzień Dobry TVN | Movies & TV | 2.97× | ||
| 13 | M jak miłość | Movies & TV | 2.37× | ||
| 14 | TVP1 | Movies & TV | 2.33× | ||
| 15 | Kindergarten | Kids & Family | 1.59× | ||
| 16 | Poznań | Travel & Leisure | 1.55× | ||
| 17 | Auchan | Shopping | 1.54× | ||
| 18 | Motherhood | Kids & Family | 1.53× | ||
| 19 | Fatherhood | Kids & Family | 1.52× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.47× | |
| Need for Security | CONSERVATISM | 1.42× | |
| Design Affinity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.99× | |
| Social Media Usage | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for RMF FM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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