A data profile of the people who buy, follow and care about Poznań in Poland — modelled from more than twelve digital signal sources. Poznań has an estimated audience of 4,000,755 people in Poland.
Poznań has an estimated audience of 4,000,755 people in Poland. 58.5% are female, 41.5% are male, average age 39.3. Top brand affinities: Gdańsk, Lech Poznań, RTV Euro AGD, MBank, Auction.
Top brand affinities include Gdańsk, Lech Poznań, RTV Euro AGD, with strongest over-indexing on Gdańsk (2.65× the country average).
Demographically, the Poznań audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Extroversion.
The typical Poznań fan in Poland is more female, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Gdańsk.
The key figures that characterise the Poznań profile in Poland.
58.5% are female, 41.5% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.3 |
| Estimated audience size | 4,000,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Poznań audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 81.0% |
| Germany | 3.1% |
| United States | 2.0% |
The strongest cross-interests of the Poznań audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auction | Shopping | 3.52× | ||
| 02 | Gdańsk | Travel & Leisure | 2.65× | ||
| 03 | Demi Moore | Movies & TV | 2.30× | ||
| 04 | Polsat | Movies & TV | 2.00× | ||
| 05 | Cyfrowy Polsat | Movies & TV | 1.93× | ||
| 06 | Lech Poznań | Sports | 1.92× | ||
| 07 | Filmweb | Movies & TV | 1.85× | ||
| 08 | Hair coloring | Beauty & Wellness | 1.70× | ||
| 09 | Kindergarten | Kids & Family | 1.66× | ||
| 10 | Wedding dress | Fashion & Accessoires | 1.62× | ||
| 11 | M jak miłość | Movies & TV | 1.61× | ||
| 12 | Bracelet | Fashion & Accessoires | 1.61× | ||
| 13 | MBank | Business & Career | 1.58× | ||
| 14 | Deal of the day | Shopping | 1.58× | ||
| 15 | RMF FM | Music & Radio | 1.55× | ||
| 16 | Radio ZET | Music & Radio | 1.55× | ||
| 17 | Multikino | Movies & TV | 1.55× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.54× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.53× | ||
| 20 | RTV Euro AGD | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.33× | |
| Extroversion | THRILL | 1.23× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Mindfulness | BALANCE | 0.93× | |
| Individualism | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Poznań. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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